By Integrated Marketing Platform   | October 13, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Digital Marketing Tactics All Businesses Should Use

If you’re a business owner, people have probably been talking to you about digital marketing for ages… Full Story: Forbes

25 Smart Content Marketing Examples With The Best Results

Have you ever felt that you are running out of ideas for your content marketing campaigns? If so, don’t worry, you’re not alone! Full Story: Digital Market News

How to hone your mid-Covid marketing strategy

The tone of your marketing and your narrative is really important. Full Story: kbbreview

The Three Biggest Digital Marketing Mistakes of 2020

In order to take full advantage of everything digital marketing has to offer, banks and credit unions should carefully consider how to be proactive versus reactive. Full Story: The Financial Brand

The New Cultures Taking Over Influencer Marketing

By adopting the new cultures of community and competition, the potential for influencer marketing has soared, which is why brands should embrace these changes as we enter a new decade of influencer marketing. Full Story: Talking Influence

How to Know If Your Company Needs a B2B Marketing Agency

Hiring a B2B marketing agency may be the most beneficial next step for your company (if the price and time is right. Full Story: Thehour.com

7 COVID Clichés to Avoid in Branded Content Marketing (And What to Say Instead)

Times have changed, and of course, so have many aspects of the way we think about branded content marketing. Full Story: The Content Standard by Skyword

Why use video for your marketing?

When it comes to delivering effective, engaging and memorable marketing campaigns, video content is in a league of its own. Full Story: The Guide Liverpool

SOCIAL MEDIA

How to Avoid Social Media “Pods” and Still Build an Audience

In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Full Story: Entrepreneur

What the debate over TikTok means for the future of social media

But the perceived political motivation to ban TikTok based on its Chinese origins sets a damaging precedent for other social media platforms balancing global … Full Story: Brookings Institution

3 Myths To Dispel About Launching An Online Marketplace Or Social Media Platform

Of the five members of the FAANG, the growth-hacking businesses comprising Facebook, Amazon, Apple, Netflix, and Google, three are online platforms… Full Story: Customer Think

Online shopping and social media: It’s a hard habit to break

Online shopping and social media can be a tough combination for your financial bottom line. Full Story: The Journal Pioneer

SEARCH ENGINE

The First 30 Days with a New SEO Client: How Agencies Can Build Trust

The so-called honeymoon period is all about excitement and new possibilities. Full Story: Search Engine Journal

The Anatomy Of A Website: Is Your Site In Good SEO Shape?

You have a business website, and your goal is to rank as high on search engines, particularly on Google, as possible. Full Story: HostReview.com

Content Is King: The Greatest Lie Ever Told in SEO

“Content is king”? Not quite true. In reality, content is one piece of the puzzle. Learn what you need for the whole picture right here. Full Story: Search Engine Journal

Why is SEO Important in Digital Marketing

Digital marketing is a subset of marketing that encapsulates all channels and methods of marketing that are available to us on the internet. Full Story: Communal News

MOBILE MARKETING

Top 5 programming languages for mobile app developers to learn

As I have said previously, I’m no fan of programming or app development. Full Story: TechRepublic

Reaching holiday shoppers in the new normal with mobile messaging

The holiday season will look a little different this year, and many brands are seeking out creative ways to engage with customers. Full Story: MobileMarketing Magazine

10 Reasons Why Your Business Needs a Mobile App

If you’re reading this, then chances are your company still has no mobile app, and you’re trying to evaluate all of the pros and cons of mobile app development before proceeding to the money spending part. Full Story: TechiExpert.com

Facing an Outrageous Increase in App Traffic Due to COVID-19? Technology Fixes that Facilitate Scaling Up

Until a vaccine is in place, it would be difficult to bat away the virus of COVID -19 completely. Full Story: Business 2 Community

DIGITAL SIGNAGE/ SCREEN MEDIA

Goodwill powers COVID-19 employee engagement with digital signage

COVID-19 has made it very difficult for businesses to return to some form of normalcy, especially on the employee front. Full Story: Retail Customer Experience

ViewSonic intros hand-sanitizing digital signage station

ViewSonic Corp. has announced its Health Flex Hand-Sanitizing Stations to provide a touchless hand-sanitizer dispenser alongside integrated displays and media players. Full Story: Digital Signage Today

EMAIL MARKETING

How to Grow Your Email List

A quality email list is a vital part of email marketing and can determine the success of your campaign. Here’s how to build one. Full Story: Business.com

Five Steps To Creating An Email That Converts

I’ve already shared some thoughts about winning email subject lines, and today it’s time to talk about the message itself — how it can motivate a subscriber to take the action you’re counting on. Full Story: Forbes

E-COMMERCE

How Things Have Completely Changed in Ecommerce Development In The Last 10 Years?

No doubt the internet has changed many things in our life. It has made life smooth, leaving out a positive impact on the day to day activity. Full Story: DC Velocity

Polish E-Commerce Platform Allegro Surges 63% On Stock Market Debut

Allegr ALGR 0.0%o, Poland’s top e-commerce platform—and rival to Amazon AMZN +4.8%—floated in spectacular fashion today, with shares ending the day 62.8% above their opening price of Polish Zloty 43 ($11.40). Full Story: Forbes

PUBLIC RELATIONS

This new PR firm brings a designer’s touch to client marketing

While growing to the point that a firm can hire PR representation is often a moment of pride for designers, becoming a PR firm is far more uncommon. Full Story: Business Insider

10 Tips For Using PR To Improve Your Google SEO

In today’s digital world, Google Search is pretty much everything. Full Story: Forbes

MARKET RESEARCH

Lead Generation Solutions During Economic Hardships

It’s no secret to businesses of all sizes that the Covid-19 pandemic has been detrimental to the economy’s health. Full Story: Forbes

The Dos and Don’ts of Market Research Amid COVID-19

The pandemic may have stopped many operations in their tracks, but the need for strategic business decisions has never wavered. Full Story: Business 2 Community

WEB DEVELOPMENT

7 Reasons Why You Must Have a Website in 2021

Are you running a business without an online presence? Wondering if you’re missing out on some golden opportunities? Full Story: Social Media Today

8 Marketplaces for Themes, Templates, Plugins

Themes, templates, and plugins can simplify the creation and customization of a website. Full Story: Practical Ecommerce

MARKETING AUTOMATION

How to Drive Agency Growth and Efficiency with Digital Marketing

In order to thrive in today’s marketplace, increasing your number of clients, policies sold, and retention rates is key. Full Story: PropertyCasualty360

How Artificial Intelligence Software Can Streamline Your Business

In recent years, computers and technology have redefined many areas of our lives – everything from how we watch media to how we communicate and shop. Full Story: FinSMEs

ANALYTICS & BUSINESS INTELLIGENCE

Why Small Businesses Need Call Tracking

Here’s how the right tools can turn all of your phone calls into conversions. Full Story: Entrepreneur

Most CMOs disappointed with analytics results

Despite chief marketing officers prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner. Full Story: IT-Online

BRANDING AND DESIGN

Does Your Branding Speak for Itself?

As a business owner and team leader, you need to be top-of-mind. Unsurprisingly, your branding process plays a major role in helping you be the best and shine the brightest. Full Story: RisMedia.com

How to Use Mind Mapping to Shape Your Brand Image

When it comes to your online presence, the only thing that makes your business ‘real’ to people is your brand image. Full Story: Business 2 Community

VOICE STRATEGIES

You can now use Google Assistant with Your Android Apps

Google Assistant can now open and search within Android apps, making everyday tasks more accessible using voice commands. Full Story: Edgy Labs

4 Siri Alternatives for iPhone Voice Commands

If you find Siri underwhelming, here are some iPhone voice assistants you might like better. Full Story: MakeUseOf

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