By Integrated Marketing Platform   | October 23, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Want To Target Generation Z? You Need A Snapchat Marketing Strategy

It feels like every week there’s a new article debating whether Snapchat marketing is dead. The answer, however, almost always, is a resounding no. Full Story: Forbes

Why and how a modern marketing strategy should put customer experience first

This trend gradually permeated all of IT, before making its way through customer and buyer experiences, regardless of sector. Full Story: Global Banking And Finance Review

Four ways to boost digital marketing effectiveness for retailers

COVID-19 has turned nearly every facet of life upside-down, and as a result, there are several industries that have suffered significantly over the last six months. Full Story: ClickZ

How Gen Z Is Transforming Digital Marketing

Gen Z is the next generation that digital marketers need to start homing in on, and the only effective way to do that is through social media. Full Story: Entrepreneur

Five reasons why affiliate marketing keeps on growing

Affiliate marketing is fast becoming an area of expertise within the digital framework. Full Story: The Drum

How to Improve Lead Generation With These 6 SaaS Marketing Strategies

Once you set up your online business, especially one that relies on a SaaS business model, you’ll find that the biggest, continuous priority is generating more leads. Full Story: Digital Market News

CRM Leader Really Simple Systems Launches New Marketing Tool

Leading cloud software developer and vendor, Really Simple Systems, has today announced the release of a new integrated marketing tool, as part of its all-in-one CRM solution. Full Story: Martechcube

Four content marketing tools to consider in your next marketing campaign

Content marketing is a great alternative to consider if you’re not keen on utilising traditional marketing tactics. Full Story: Media Update

SOCIAL MEDIA

Not so social media

We have finally reached a point in our lives where many young people don’t remember a life without social media. Full Story: The Patriot News

How Entrepreneurs Can Harness The Power of Social Media for Good

Technology doesn’t harm, but your uneducated relationship with tech does. Here is how entrepreneurs can use social media to their advantage. Full Story: Entrepreneur

10 social media trends to keep an eye on in 2021

The year 2020 has been a rollercoaster ride for marketers. Full Story: Marketing Interactive

Streamlining Your Social Media Strategy during the Holiday Season

You don’t need to spend hours curating your social media feed to stay present and engaged online throughout the holiday season. Special Events

SEARCH ENGINE

SEO in a Nutshell: Understanding, Credibility & Deliverability

By understanding what Google’s problems are, we can better help it to help us. Make sure your SEO efforts support Google’s three most important “needs.” Full Story: Search Engine Journal

Why SEO is Important for a Brand’s Market Awareness and Credibility

Running a business requires a lot of moving parts that you have to be well-versed in if you want to last in the market and make your mark. Full Story: The Seeker

How to Redesign Your Business’ Website Without Damaging Its SEO

In the early days of the internet, businesses were slow to recognize how critical a marketing and sales tool it would one day become. Full Story: G2

How to Calculate ROI for SEO When Targeting a Set of Keywords

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face. SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have). Full Story: Search Engine Journal

MOBILE MARKETING

Top 7 Factors to Keep in Mind while Developing a Marketplace Mobile App

In this pandemic age, people prefer online marketplaces compared to traditional ones. Full Story: Business 2 Community

A Definitive Guide on Cross-Platform Mobile App Development

By 2020, mobile networking is going to be an industry with around $190 billion in revenue. There is a huge global audience that prefers cross-platform mobile applications. Full Story: Siliconindia.com

Why mobile and programmatic will lead OTT trends in South East Asia

Consumption of video-on-demand video content has surged globally, with consumers turning to streaming platforms during a year that’s forced people to connect with media and others digitally, faster than ever before. Full Story: The Drum

Big Google News: March 2021 Rollout of Mobile First Indexing

What does Mobile First Indexing mean for your law firm? Full Story: Law.com

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage offers teachers the tools they need to succeed

Many of us can recall scratchy, static-muddled murmurs of elementary and high school administrators making announcements over the public address system, accepting such antiquated technologies as the norm. Full Story: eSchool News

Digital signage adopts fresh tactics for COVID-19

COVID-19 has forced industries to adapt in ways no one could have foreseen, and digital signage vendors and users are no exception. Full Story: Digital Signage Today

EMAIL MARKETING

Email Marketing Targeted Consumer Outreach Business Growth Guide Launched

A new email marketing guide has been launched by Finances Booster with the aim of helping more entrepreneurs to succeed online. The guide provides detailed guidance on the benefits of email marketing and how it can stimulate business growth. Full Story: Newswire

New App To Help SMBs Send Email Campaigns Unveiled By Really Simple Systems

Cloud software developer Really Simple Systems has debuted a tool to help small and medium-sized businesses send and track email marketing campaigns. Full Story: MediaPost Communications

E-COMMERCE

The Value of Personalized Marketing for Ecommerce

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. Full Story: Practical Ecommerce

How to Create eCommerce Product Detail Pages That Excite and Convert

Ecommerce is steadily turning into the favorite way to shop. In the U.S. alone, 25% of people shop online at least once a month. Full Story: TechDay News

PUBLIC RELATIONS

PR, Attention, and Trust

We are living in an attention society – and they say that people now have the attention span of a goldfish! Full Story: Business 2 Community

For traditional PR firms, the transition to digital is long overdue

Digital PR is simply the evolution of what has until now been known as ‘traditional’ PR. Full Story: The Media Online

MARKET RESEARCH

15 Simple Ways to Research Your Target Customer for FREE

Do you REALLY know your customer? Do you know where they hang out and spend the most time online? Business 2 Community

Market Research: The Secret Competitive Advantage in Print

Running a successful print business requires that executives oversee a variety of activities to ensure success. The plant must be run efficiently and produce a high-quality product. Full Story: Printing Impressions

WEB DEVELOPMENT

How To Make A Website: Complete Beginners Guide

In the early days of the internet until the early 2000s, developing a website used to be a thing exclusive to professional designers and web developers. Full Story: CoFounder Magazine

Top Mistakes Creating High-Quality Website Design

If you want to make a great first impression with your target audience, then creating a high-quality website design is critical. Full Story: Techzone360

MARKETING AUTOMATION

What leading consultants say about the usage of automation in marketing

Various leading consultants are working towards identifying the role of artificial intelligence and automation in marketing. Full Story: ClickZ

How Artificial Intelligence is Transforming the Insurance Space

When it comes to digitization, the insurance space hasn’t particularly been at the forefront of leading in technological innovation. Full Story: Customer Think

ANALYTICS & BUSINESS INTELLIGENCE

The 14 Best Ways to Use UTM Parameters for Conversion Tracking

UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more? Full Story: Search Engine Journal

How to Double Down on Your Company’s Business Intelligence Activity in 2021

It’s almost 2021, and data analytics has only become more important to more aspects of running a business. Full Story: BOSS Magazine

BRANDING AND DESIGN

How To Improve Your Personal Brand On Zoom

Having to live your work life on Zoom is hard. The most popular quote of 2020 will be, “You are on mute.” Full Story: Forbes

Keeping Your Brand in a Safe Position During the Pandemic

We’ve really learned to work with redundancy and separation during the pandemic. And there has been a big shift in both employee and client comfortability. Full Story: ABA Banking Journal

VOICE STRATEGIES

Google is Testing Proximity Activation of Google Assistant on Nest Hub Max Smart Displays

Google is experimenting with using the ultrasound sensors of its smart displays to activate Google Assistant, according to a video posted by Jan Boromeusz, who frequently gets early access to Google smart display features. Full Story: Voicebot.ai

Smart Displays Might Not Need To Hear “Hey Google” Soon, Here’s Why

Smart display wake words could become a thing of the past if this rumored new feature by Google rolls out and works as demonstrated in a recent video. Full Story: Screen Rant

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