By Integrated Marketing Platform   | December 20, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How to Find and Market Directly to Your Audience

Every marketer knows how important it is for the content in your marketing strategy to be seen by your target audience, but understanding the best methods to make that happen is not a universal skill. Full Story: Business 2 Community

The power of proper marketing for any business

While the lifeblood of any business is its customers, it takes a powerful marketing strategy to become successful. Full Story: Business Matters

How to write a digital marketing strategy for your brand

Looking at the marketing aspect, main marketing channels such as magazines, billboards and flayers have fallen in the shadow of the digital world. Full Story: Media Update

Top 4 B2B strategies to market your business in 2020

The advance of technology has brought about some serious changes in the past decade. As a result, B2B consumers have changed as well. Full Story: Business Matters

Happy customers will drive business growth in 2020

More businesses will shift to a customer-led growth mindset in 2020. Full Story: The Drum

Your 2020 Amazon Marketing Roadmap

Did you know that Amazon now has an audience of 310 million, and growing? By fine-tuning your Amazon marketing strategy for 2020, you can make your products stand out and resonate with customers. Full Story: MarTech Advisor

How to Build a B2B Marketing Strategy from the Ground Up

Creating a B2B marketing strategy can seem like a daunting task, but it doesn’t have to be. Whether you are crafting next year’s marketing strategy, refreshing an existing strategy, or starting from zero, we’ve got you covered. Full Story: Business 2 Community

Why marketing should be made to measure

CMOs are feeling the pinch after the third quarter of 2019 revealed the first cut to marketing budgets in seven years. Full Story: Prolific London

SOCIAL MEDIA

LinkedIn Shares 5-Step Checklist for Social Media Marketing Success

Looking to update your social media marketing approach in 2020? Full Story: Social Media Today

Social Media Predictions for 2020

Social media platforms keep you constantly on the edge. Which is the fresh one that is about to get popular? Which is going to die? Full Story: Business 2 Community

Snapchat Offers Holiday Marketing Tips for App Developers

With so many people – especially younger users – getting phones for Christmas, it makes sense that those new phone users are going to be looking for apps, which means that if you have an app to pitch, now is the time to do it. Full Story: Social Media Today

Where Social Media is Headed in 2020

A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! Full Story: Business 2 Community

SEARCH ENGINE

14 Technical SEO Takeaways from TechSEOBoost

TechSEOBoost is a tech SEO’s paradise: incredibly technical and actionable sessions inspiring innovative approaches and empowering solutions. Full Story: Search Engine Journal

4 Things Every Website Owner Should Know About SEO

If you own a website, no matter what it’s about, then you should know about SEO. The whole essence of having a website is for people to visit and see what you have for them, either for sale or any other reason. Full Story: MENAFN

Learn How to Outrank Your Rivals Using Basic SEO

Want to rank high on the search engine results pages (SERPs)? Before you call for expert help, assess yourself and your team’s capabilities. Full Story: Influencive

6 Easy But Stupid SEO Tactics You Must Avoid

We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat. Full Story: Search Engine Journal

MOBILE MARKETING

2020 and beyond: What’s next for mobile advertising?

Balancing the need for collecting data and giving consumers control over their digital marketing experiences has been a big challenge this year. Full Story: Mobile Marketing Magazine

3 Ways Consumers Use Mobile Commerce

Ecommerce store owners make assumptions about their visitors — the settings, surroundings, and the context in which they are visiting. Full Story: Practical Ecommerce

McDonald’s Follows eBay in Mobile-Payments Tech

Adyen NV has clinched a deal to process McDonald’s Corp.’s mobile app payments, beefing up the Dutch company’s portfolio of clients in an expanding sector. Full Story: Bloomberg

Do you trust your mobile ad performance team?

There’s more than one way to skin a cat, as they say, and there are even more ways to run a global performance campaign. Full Story: VentureBeat

DIGITAL SIGNAGE/ SCREEN MEDIA

How To Create Digital Signage That Enhances The Offline Shopping Experience

From the rich scent of roasted coffee beans in a local coffee shop to the luxurious feel of cashmere… Full Story: Forbes

How does digital signage work?

You see screens everywhere these days. In all kinds of public spaces, from shopping centers to corporate hubs… Full Story: Digital Signage Today

EMAIL MARKETING

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

Have you ever opened a marketing email and not immediately recognized what company it’s from or the purpose of the email? Full Story: Business 2 Community

6 Email Tactics to Leave Behind in the New Year

Changing your email marketing strategy in 2020 could pay big dividends. Full Story: Business.com

E-COMMERCE

6 Steps to Keep in Mind When Building Your Ecommerce Website

Luckily, you no longer need to put up shop just to start a business these days. The innovations in technology allow us to start an online store. Full Story: Promotion World

How Headless Technology Is Changing Ecommerce

The first wave of headless technologies emerged within the CMS space as a way to deliver content to the rapidly emerging touchpoints, but the approach is now surging through the ecommerce industry as well. Full Story: CMSWire

PUBLIC RELATIONS

4 Key PR Measurement Trends to Expect in 2020

2020 will ring in new challenges and opportunities for PR measurement. Emerging trends, changing consumer sentiment and improving technologies in PR and corporate communications will impact PR analytics. Full Story: Business 2 Community

The Most Powerful PR Firms of 2019

Welcome to the seventh edition of Observer’s annual PR Power 50. It’s been a rollercoaster year for the industry, in the best possible way. Full Story: Observer

MARKET RESEARCH

Refresh market research to find top tech

Using market research to find readily available commercial solutions will keep the government ahead of the curve and save billions of dollars. Full Story: FCW.com

Customizable Memberships Makes Market Research More Accessible

Reliable market research just became a lot easier to obtain, thanks to an expanded library and membership options from BCC Research. Full Story: PRNewswire

WEB DEVELOPMENT

Top 7 Web Development Technologies And Frameworks You Should Know

There are approximately 2 billion websites! Moreover, the internet active user is around 2.5 billion so far. Full Story: HR Dive

Marketers will prioritize mobile, web development talent in 2020

Most advertising and marketing managers (67%) plan to expand their teams in the first half of 2020, with a focus on mobile and web development positions, according to the Dec. 16 results of a Robert Half survey. Full Story: Host Review

MARKETING AUTOMATION

Switching from an ESP to Marketing Automation: Make the Move Now

It can be really difficult to find the “perfect” email service provider that matches all your needs, particularly in the present times when most of the email platforms are changing into full-service marketing platforms. Full Story: Business 2 Community

Marketing Automation Systems: A new age of marketing technology

As the quantity of customer data flowing into your business continues to grow, automating aspects of your enterprise’s processes has become a commercial imperative. Full Story: Cloud Pro

ANALYTICS & BUSINESS INTELLIGENCE

Five Can’t-Miss Analytics and Business Intelligence Trends for 2020

Business intelligence trends are pervasive in data analytics expert communities. Full Story: Solutions Review

Two Keys To Conquering The Last Mile In Analytics

Being married to an avid marathoner and triathlete, I have had the opportunity to observe multiple race finishes over the years. Full Story: Forbes

BRANDING AND DESIGN

4 Branding Strategies Your Company Should Apply In 2020

As the business world continues to evolve year after year, so does the way companies need to market themselves to be most effective in today’s competitive marketplace. Full Story: Forbes

Build a Culture to Match Your Brand

If you are simply aiming for a “good” culture at your organization, you’re setting the bar too low. Full Story: Harvard Business Review

VOICE STRATEGIES

Apple, Google and Amazon decide to ‘play nice’ over smart home tech

The highly competitive tech giants Apple, Google and Amazon have announced they are teaming up in an effort to make smart home tech easier to use. Full Story: BBC News

Why Voice-Based Technology is the Future of Excellent Customer Experience

If it seems like everywhere you turn, you’re being hit with yet another statistic or story about how voice tech is the future. Full Story: Business.com

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