By Integrated Marketing Platform | June 29, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The 5 Best Practices For Personalized Video Marketing
What makes personalized video marketing work? As we await the expanding impact of AI, marketers are using platforms to draw on their data for increasingly targeted messages. Full Story: Forbes
Why Database Marketing Matters
Considering the hype around modern and innovative marketing techniques, it is important to not overlook some of the primary building blocks of effective marketing. Full Story: TechFunnel
Three Keys To Building A Data-First Marketing Team
Marketers have always had a difficult relationship with data, and it’s not surprising. They need to decipher. Full Story: Forbes
Hire, Outsource, Or Develop: How To Acquire The Purple Unicorns Of Marketing Operations
For the past twelve years, I’ve taught an MBA course at William & Mary focused on marketing operations, and I often invite industry experts to share their perspectives, experiences, and advice. Full Story: Forbes
Up-level Your Marketing Strategy For 2021
It’s time to move out of maintenance mode. Full Story: MarTech Series
How brands can align sales and marketing more effectively to drive growth
Successful marketing campaigns generate business growth and are even more effective when an organisation’s marketers work collaboratively with the sales team. Full Story: Marketing Week
It’s All About Having The Right Digital Marketing Strategy In Place
Every business owner wants their business to expand, but many are not aware of the different marketing methods that can be used for such a thing to happen. Full Story: ABOUT INSIDER
SOCIAL MEDIA
How to avoid your business being ambushed on social media: Part 1
The launch of GBNews was not a surprise event. Full Story: TheArticle
Social Media Seems Like the ‘Holy Grail,’ But This Marketing Strategy Is Even More Important
The often overlooked tactic enhances reach, raises brand awareness and drives new customers and clients to your business. Full Story: Entrepreneur
15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]
Looking for new, creative content ideas to share across your social media feeds? You’re not alone. Full Story: Social Media Today
Save the Embarrassment: The Value of Two-Factor Authentication on Social Media
These days, it’s not a matter if your password will be breached but when. Major websites experience massive data breaches at an alarming rate. Full Story: Tripwire
SEARCH ENGINE
A Beginner’s Guide To SEO Keyword Research In 2021
Google has gone to great lengths to improve the internet user experience over the past couple of decades. Full Story: Forbes
17 Reasons Why Your Enterprise SEO May Be Underperforming
Why your enterprise SEO is underperforming will come down to your content, technicals, page experience, or site authority. Learn more. Full Story: Search Engine Journal
What Most B2B Marketers Get Wrong About SEO And LinkedIn
In an age where all B2B marketing is digital yet very little of it actually works, it’s tough to know whose advice you can trust. Full Story: Forbes
A Small Business Guide to Resolving a Google My Business Suspension
For most small business owners, Google My Business (GMB) is an incredible marketing lifeline. Having an optimized Google My Business listing is one of the most effective ways for small businesses to improve their local search visibility. Full Story: Business 2 Community
MOBILE MARKETING
No Customer Left Behind: Ensuring Energy Equity With Utility Mobile Marketing
Environmental initiatives are gaining momentum, particularly ambitious efforts to reduce and ultimately eliminate the use of coal, oil and gas to support global energy needs. Full Story: Forbes
TikTok claimed the number one spot for both the most downloads and the most consumer spending, surpassing YouTube in terms of engagement as the average U.S. user spends 24.5 hours a month in the app. Full Story: Forbes
Mobile App Development: Key Factors to Consider
The method necessitates a significant amount of legal and administrative work, which contributes to the team’s growth efforts. Full Story: CIO Applications
Productivity apps here to stay as quarterly mobile app spending hits all-time high
There is no stopping the mobile app industry, even as Covid restrictions started to ease in the leading economies over the course of the year. Full Story: Computer Weekly
DIGITAL SIGNAGE/ SCREEN MEDIA
7 Mistakes Financial Institutions Make With Digital Signage
Many banks and credit unions have implemented some form of digital signage in their branches. Full Story: The Financial Brand
New Takes on Advertising Could be Set to Go Wild
Is normalcy coming back to much of consumer activities in the United States? Quite possibly yes, with some caveats — one being that things are looking even more intense than they were before. Full Story: Yahoo Finance
EMAIL MARKETING
Demand Curve: Email marketing tactics that convert subscribers into customers
Email has the highest return on investment of any other marketing channel. Full Story: TechCrunch
Poorly Performing Email Creatives Might Not Be ‘Bad’ Content. Here’s Why
Email teams can feel like they’re engaged in a constant trial-and-error process. It makes them reaction-based units rather than predictive. Full Story: Total Retail
E-COMMERCE
Ecommerce Technology That Has The Power To Change Retail
What are the features of eCommerce technology? Full Story: TechBullion
Best Tools To Increase Sales For Your Ecommerce Store
As more and more people turn to the internet to buy products and services, it has become the goal of every e-commerce business owner to find ways to increase traffic on their website and convert this traffic to sales. Full Story: nation.lk
PUBLIC RELATIONS
Three reasons why PR is more important than ever before
Recently, many people have been wondering: Is public relations dead? The answer? Full Story: Media Update
PR: Amazon set to open first robotics fulfillment center in Alberta
Amazon Expands in Alberta with the Province’s First Amazon Robotics Fulfillment Center, Creates More Than 1,000 New Full- and Part-Time Jobs. Full Story: The Loadstar
MARKET RESEARCH
Amazon stays atop fast-growing cloud computing market: survey
Amazon remained the dominant global cloud computing firm in 2020 as rivals including Microsoft, Alibaba and Google gained ground in the fast-growing market, a research firm said. Full Story: Tech Xplore
How market research reveals what you really think
That gap in our understanding is being filled by a data-rich world that generates masses of information about our inner desires through tracking cookies and a host of other clues we leave behind as we trek across websites that pique our interest. Full Story: BBC
WEB DEVELOPMENT
Top 5 Ecommerce Website Development Platform In 2021
It is relatively difficult to create eCommerce websites utilizing development platforms, however, a fraudulent eCommerce platform will definitely negatively affect your business. Full Story: Technotification
Tips to Choosing the Right Website Design and Development Tools in 2021
When it comes to designing a website, there are lots of ways to go about it. If you want the simple method, you can go for a web hosting company with a website builder. Full Story: TechBullion
MARKETING AUTOMATION
Top 10 Google Products Empowered by Artificial Intelligence
For the past few years, Google has been dominating the field of artificial intelligence. Google’s search engine has revolutionized the internet. Full Story: Analytics Insight
Will Artificial Intelligence Ever Become Conscious?
The hot topic of artificial intelligence developing a consciousness as a pre-condition of sentient machines is the subject of speculative debates and fake AI start-ups profiteering. Full Story: BBN Times
ANALYTICS & BUSINESS INTELLIGENCE
Why Sales Reigns Over Marketing Analytics
Not all data are equally important. In recent years, the notion of data-driven analytics has caused an inflated sense that all data are important and significant. Full Story: Forbes
Three Popular Business Intelligence Tools
It comes with a number of marketing templates pre-installed. Full Story: CIO Applications
BRANDING AND DESIGN
How To Build A Loyal Following For Your Brand
Every entrepreneur is looking to find their share of the market, however big or small. Full Story: Forbes
Is there a more holistic way of diagnosing your brand’s online communication?
Brand owners have become used to monitoring KPIs for their online channels and communications, whether impressions, visits, shares or mentions. Full Story: The Drum
VOICE STRATEGIES
Beyond Alexa: This startup wants to bring multilingual voice assistants to apps
Slang Labs wants to offer voice assistant as a service platform. This product enables other brands to create and add their own multilingual voice assistants to their apps thus enhancing the user experience. Full Story: The Indian Express
Google Pixel Buds A-Series vs. Samsung Galaxy Buds Plus: Which should you buy?
At first glance, the Galaxy Buds+ look like they come out ahead. They have longer battery life, a charging case supporting wireless charging, and more varied voice … Full Story: Android Central
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