By Integrated Marketing Platform | July 14, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
“Best Marketing (and Communication) Strategy Ever!” Via Steve Jobs
The title of this post is also the title of an invaluable YouTube video that, unlike most advertising claims, delivers precisely what it promises—and then some. Full Story: Forbes
Marketing in a recovery: H1 2021 by the numbers
88% of marketers say collecting first-party data is a top priority in 2021, but many are experiencing “data paralysis” (source: Merkle) Full Story: Marketing Dive
Account-Based Marketing 101: A complete intro
What the heck is this weird marketing acronym, ABM, you keep seeing? Whether you’re an expert or first-timer, here’s an all-encompassing introduction to Account-Based Marketing! Full Story: Mobile Marketing Magazine
Demand versus Brand – the dangers of fragmented marketing
Marketing excellence is a prerequisite to 21st century business success. Full Story: Global Banking & Finance Review
5 Low-Budget Marketing Ideas for Bootstrapped Startups
Learn how to market your business without spending money. Full Story: Entrepreneur
3 SaaS Content Marketing Ideas to Boost Your ROI
SaaS companies are always on the lookout for ways to increase their profitability. One of the best ways you can do this is by investing in content marketing strategies that work. Full Story: Business 2 Community
Why Leveraging Data is Key to Driving Direct Marketing ROI
he COVID-19 pandemic brought dramatic change upon nearly every facet of modern life, including how customers shop and buy products. Full Story: Printing Impressions
6 Marketing Trends to Prepare for in 2022
Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the fallout of regulatory changes. Full Story: Inc. Magazine
SOCIAL MEDIA
Why Niche Communities Are the Future of Social Media Marketing
he way people are interacting with social media is changing. Don’t get left in the dust. Full Story: Inc. Magazine
How To Choose Social Media Tools To Grow Your Brand Quickly In 2021
The social media landscape is more complex, diverse and competitive than it used to be. It is populated by myriad businesses vying for the attention of consumers. Full Story: Forbes
Is Social Media Making Us … Better People?
One painful interaction at a time, we’re mastering the gateway virtue of the networked world: tact. Full Story: WIRED
Best Practices for Managing Your Brand’s Social Media Policies
To say that social media has become an increasingly important element of cultivating your brand and marketing your business would be an understatement. Full Story: Franchising.com
SEARCH ENGINE
What is Search Engine Optimization and How Will It Help My Business?
Search engine optimization, known in short as SEO, is a vital part of any business’s online growth. Full Story: London Post
5 Top Enterprise Local SEO Challenges (& How To Solve Them)
Enterprise brands face unique challenges in local SEO. Learn 5 of the most common and how to solve them for more effective enterprise local. Full Story: Search Engine Journal
Your Guide to Google E-A-T & SEO
Your website runs on content. It fuels Google to rank your site well by building Expertise, Authoritativeness, and Trustworthiness – that’s what E-A-T stands for. You’ve got to make every piece of content count. Full Story: Digital Information World
How to Use SEO for B2B Lead Generation
Lead generation is a primary goal in the B2B digital marketing strategy. It provides a pipeline for marketing teams to connect with, nurture, and convert prospective B2B buyers. Full Story: PVP Live
MOBILE MARKETING
15 Tips For Ensuring Your Mobile App Stays Fresh And Relevant
As consumer use of smartphones and tablets has continued to grow in recent years, many businesses have developed and launched mobile apps. Full Story: Forbes
No Customer Left Behind: Ensuring Energy Equity With Utility Mobile Marketing
Environmental initiatives are gaining momentum, particularly ambitious efforts to reduce and ultimately eliminate the use of coal, oil and gas to support global energy needs. Full Story: Forbes
4 Mobile Marketing Tactics to Use in 2021
Mobile marketing is the practice of reaching consumers through their smartphones and other mobile devices to promote your business, and with one-third of the world’s population using smartphones. Full Story: Digital Information World
PayPal’s Domination Of Mobile Payments Is Coming To An End
In the world of mobile payments, PayPal is the Big Kahuna with more than 377 million users generating nearly $1 trillion in payment volume over 15.4 billion transactions in 2020. Full Story: Forbes
DIGITAL SIGNAGE/ SCREEN MEDIA
Why Apple’s IDFA Update Is Great for Out-of-Home Advertising
With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned. Full Story: Adweek
Digital’s expanding role for brick-and-mortar retail
Retailers who can create a seamless user experience across both digital and in-store will have a marketing advantage in 2021 and beyond. Full Story: Kiosk Marketplace
EMAIL MARKETING
How Email Marketing Will Adapt To A Change In Privacy Settings
If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how certain apps access and leverage their data. Full Story: Forbes
19 Tips on How to Make Email Marketing Really Work For Your Brand
Email marketing has an image problem. Here are three reasons why: Full Story: Afaqs
E-COMMERCE
How to Develop a Topnotch eCommerce Website With Shopify?
The emergence of ecommerce took the world of business by storm as businesses could now operate without a brick & motor shop. Full Story: PromotionWorld
How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions
Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. Full Story: AdExchanger
PUBLIC RELATIONS
Leveraging Networks And Other Keys For Success In The PR Industry
Public relations are a key component of any operation in this day of instant communications. Full Story: BW Education
On World Public Relations Day, we revisit its past and anticipate its future
“Oh, is that like writing sweet stories and giving publicity?” they ask. Full Story: TheCable
MARKET RESEARCH
How Simple Market Research Will Make You a Stronger Marketer
Put your ideal client’s needs ahead of what you bring to the table and watch your marketing come to life. Full Story: Special Events
WEB DEVELOPMENT
The 7 Best Ways to Learn How to Code for Free
You can’t learn to code for free. Unless you give these tried and tested resources a go, of course. Full Story: MakeUseOf
How to Print “Hello, World!” in the 20 Most Popular Programming Languages
The “Hello, World!” program is the first step for programmers to become acquainted with a new programming language. Full Story: MakeUseOf
MARKETING AUTOMATION
Every Content Marketer Should Use These 9 Tools
And these organic searches are driven by SEO-driven content marketing. … Marketing automation is another area where a CRM can be a major help. Full Story: Entrepreneur
How AI can be used to streamline DAM workflows
How AI capabilities can be used to streamline content strategies. Full Story: ITProPortal
ANALYTICS & BUSINESS INTELLIGENCE
How To Build An In-House Data Team
With the combination of huge advancements taking shape in data technology and the current trend toward democratized access for stakeholders across the organization, there are few types of businesses that wouldn’t benefit from using their data more effectively. Full Story: Forbes
Knowing Google Analytics brings life to your web traffic. This training can explain it all.
Ask most digital marketers about the most valuable tools they depend on for doing their jobs and you’ll undoubtedly hear a lot about Google Analytics. Full Story: VentureBeat
BRANDING AND DESIGN
The Branding Law of Attraction. Can You Feel It?
The same is true for businesses and products. When products offer similar benefits, we prefer to do business with companies based on their personality and we can identify them by how they look. Full Story: The Wise Marketer
The Shifting Landscape Of Brand Loyalty
Brand loyalty isn’t what it used to be. Not from the vantage point of Nielsen VP strategic accounts Imran Hirani. Full Story: Forbes
VOICE STRATEGIES
Voice Commerce Satisfaction Rates Over 60%, Unaffected By Purchase Category: Survey
People are more likely than not to purchase things by voice, regardless of what they buy, according to a new survey from CouponFollow. Full Story: Voicebot.ai
Fun or fraud? The rise of deepfake voice technology can make the dead sing
An increasing number of songs created by voice cloning technology are making rounds on the Internet. But fraudsters also enjoy using AI-generated voice clones. Full Story: TRT World
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