By Integrated Marketing Platform | August 03, 2021 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
The Rise Of Account Based Marketing
I have been a marketer for decades, and have seen many evolutions in marketing best practices. Full Story: Forbes
LinkedIn Recommendations: Word Of Mouth Is Still Effective Marketing
Word of mouth is still the most powerful marketing weapon in the world, in my opinion. It always has been and always will be. Full Story: Forbes
16 Tricks Pro Communicators Use To Create ‘Sticky’ Marketing Copy
When members of an audience can remember what they heard, saw or read later, it creates top-of-mind awareness of what was shared with them and its overriding message. Full Story: Forbes
Do This, Not That: Your Guide to Successful Marketing in 2021
Learn what marketing strategies are helping successful businesses thrive and grow in today’s remote-first landscape. Full Story: Search Engine Journal
How to Create a Winning Content-Marketing Strategy in 2021
Here’s a step by step process of how to create a successful content strategy. Full Story: Entrepreneur
Three Marketing Lessons From A 19th-Century Horse
German psychologist Oskar Pfungst agreed to study Hans. Full Story: Forbes
Can’t We All Just Get Along? Why Sales and Marketing Need to Work Together
There’s a long history of tension between Sales and Marketing, especially in B2B organizations. Full Story: MarketingProfs
The psychology of color perception in marketing
Did you know that color perception is a sequence of physical and chemical responses that influence our behaviors, moods, psychological state, and overall decision-making? Full Story: The Drum
SOCIAL MEDIA
How To Maximize Social Media Artificial Intelligence To Drive Sales
Have you ever thought that, eventually, business would go back to normal and everything would be “business as usual”? Full Story: Forbes
Spotting Misinformation On Social Media Is Increasingly Challenging
Whether it is about the presidential election, climate change, or Covid-19 vaccines and the delta variant, misinformation continues to spread rampantly across social media. Full Story: Forbes
Social Media Is the Gold Rush of Our Time. But When Is It Going to End?
At one point, everyone had a pan and a dedicated mission to strike it rich. Full Story: Entrepreneur
Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts
Over the past five years, Instagram has emerged as one of the key social media channels for brand promotion … Full Story: Social Media Today
SEARCH ENGINE
5 Absolutely Free SEO Tools I Use Daily
I’m going to share with you five of my favorite, absolutely free SEO tools. Full Story: Business 2 Community
Tips on How to Integrate SEO into your Website Design
Search engine optimization, or SEO, is essentially a way or series of ways to improve a website’s visibility when people search for something on a search engine such as Google. Full Story: Tech Digest
The 7 Most Effective WordPress SEO Plugins
These SEO plugins for WordPress will put your content in front of the right eyes. Full Story: MakeUseOf
SEO for Small Businesses: How to Optimize YouTube Videos to Get More Sales
Improving the SEO for small businesses is imperative to be able to reach the target audience and inevitably improve sales. Full Story: iTech Post
MOBILE MARKETING
8 Steps to Increase Mobile App Security
In an age of apps, just creating one for your brand or ecommerce shop isn’t enough. You need to ensure your mobile app security and protect user data from a deadly hack leading to a loss of customers and a major hit to your business. Full Story: Multichannel Merchant
How Artificial Intelligence Is Changing The Future Of Mobile App Development
Artificial intelligence has been getting a lot of press lately. Full Story: e3zine
Mobile Attribution Is Ostensibly Canceled
Recently, Apple followed through on its promise to deprecate its identifier for advertising (IDFA) and Google announced it will do so later this year. Full Story: Forbes
Google Reveals its Own Mobile Chip Named Tensor
The processor was co-developed with Google’s AI researchers. Full Story: Hypebeast
DIGITAL SIGNAGE/ SCREEN MEDIA
How Can Digital Signage Support Your Local Business in a “New Normal”?
For more than a year, we have faced the most daunting challenge in recent times in the shape of Covid-19. Full Story: Santa Clarita Valley Signal
The future is DOOH: The renaissance of the OOH industry
The global advertising industry is currently experiencing a renaissance in the out of home (OOH) media arena – or rather the digital OOH space, to be specific – and while Covid-19 may not be the sole instigator, it has certainly been the accelerator. Full Story: Bizcommunity
EMAIL MARKETING
Marketing Analytics- A powerful business intelligence tool
Marketing Analytics is a powerful tool that includes managing, evaluating, and controlling the marketing efforts by measuring marketing performance. Full Story: Times of India
5 Email Marketing Best Practices for MSPs
Email marketing is the most effective way to drive activity that will facilitate business growth. Full Story: Channel Futures
E-COMMERCE
How Smart Product Recommendations Can Improve Ecommerce Sales
Smart product recommendations are an important aspect of any successful retailer’s ecommerce strategy. They help customers find products that are relevant to their interests at lower costs for the retailer. Full Story: CustomerThink
While Amazon Remains the Ecommerce Leader, It Could Be Set for Disruption
The world’s largest retailer, Amazon, has experienced continued growth. Full Story: Adweek
PUBLIC RELATIONS
5 Tips For A Successful PR Campaign
Running a successful PR campaign can be game-changing for a business. Full Story: Forbes
Pay Attention to This to Make Your PR More Effective Than Ever Before
Public relations drives traffic to your business’s site, but how can you make sure you’re putting your best foot forward? Full Story: Entrepreneur
MARKET RESEARCH
How Simple Market Research Will Make You a Stronger Marketer
Put your ideal client’s needs ahead of what you bring to the table and watch your marketing come to life. Full Story: Special Events
WEB DEVELOPMENT
Three reasons consistent web branding is key
As entrepreneurs rush to get their businesses online, building a solid brand identity can quickly become an afterthought. Full Story: The Drum
Want to get started in Python? Learn these four things
There are more than 500 programming languages today, but Python continues to remain popular. Full Story: Deccan Herald
MARKETING AUTOMATION
How to Fuel AI-Powered Marketing
AI is becoming increasingly important in sales and marketing because it can orchestrate complex omnichannel engagement across the buying cycle, in many of the leading customer data, account-based marketing (ABM) Full Story: Destination CRM
AI Integration With Email Marketing Could Reduce Shopping Cart Abandonment
When Google stepped in last week with its new Retail Search product, it put a spotlight on the retail industry’s abandonment issues, wherein U.S. merchants lose out on $300 billion in sales because consumers can’t find what they’re searching for. Full Story: PYMNTS.com
ANALYTICS & BUSINESS INTELLIGENCE
How to Use GA4’s Features to Unlock Marketing and Conversion Insights
The marketing industry is ever-changing, and the data collected on customer behavior has never been more abundant. Full Story: CMSWire
Improve CX with AI and empathy
To build customer relationships, businesses must nurture consumers over a period of time with appealing marketing campaigns. Full Story: YouGov
BRANDING AND DESIGN
Here’s a personal branding forecast sure to keep you on your toes in the coming years. Full Story: Business 2 Community
These 7 Factors Will Influence The Success Of Your Small Business In Its First Year Of Activity
Whether you have a brilliant product idea or you’re just looking for a way to be financially independent, entrepreneurship is an option worth considering. Full Story: International Business Times AU
VOICE STRATEGIES
10 voice of the customer tools to consider
A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Full Story: SearchCustomerExperience
Voice assistant transaction values to hit $19,4bn by 2023
E-commerce transaction values via voice assistants will reach $19,4bn by 2023, rising over 320% from just $4,6bn in 2021, according to new a new report from Juniper Research. Full Story: Bizcommunity
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