By Integrated Marketing Platform | April 10, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Marketing Activities B2Bs Should Employ During A Recession
Recessions are defined by reduced spending. Full Story: Forbes
Small Business Marketing: Tips And Strategies
Starting a business isn’t easy and your expertise doesn’t usually include marketing. Full Story: Forbes
Marketing To Different Data Personas
Marketers can no longer count on everyone being willing to share their data. Full Story: Forbes
Ten Marketing Key Performance Indicators For Startup CEOs And Management
Measuring marketing efforts is a vital task for every startup. Full Story: Forbes
How to Build an Inbound B2B Marketing Funnel
Companies must position themselves strategically to onboard customers effectively using various B2B tools in today’s business environment. Full Story: CEOWORLD Magazine
9 Marketing Myths That Are Holding Your Startup Back
Busting common marketing myths to help tech startups grow and thrive. Full Story: Jumpstart
SOCIAL MEDIA
Why social media marketing is crucial for your business
Social media marketing or SMM is cost-effective compared to traditional marketing methods. Full Story: The News
How to Make Your Social Media Content More Accessible
Want to reach more people on social media? Full Story: SocialMedia Examiner
How to Boost Your Sales with Effective LinkedIn Marketing Strategies
Unlock the power of LinkedIn for B2B sales with these effective marketing strategies. Full Story: Jumpstart
How to Boost Your Brand With Social Media Storytelling
Learn how to tell stories on social media that will engage your audience and help you meet your marketing communication goals. Full Story: Entrepreneur
SEARCH ENGINE
SEO Vs. Web Developers: Who Should Lead Implementation?
The collaboration between the SEO, web developer, and IT teams is essential to achieve the common goal. Full Story: Search Engine Journal
8 Simple Steps For An Effective SEO Strategy In 2023
A lot can go wrong with SEO. If you’re skilled, you can boost your website’s visibility and ranks. Full Story: Forbes
Comparison Between SEO and Yoast SEO
Search Engine Optimization (SEO) is the practice of optimising a website to improve its visibility and ranking on search engine results pages (SERPs). Full Story: Robotics and Automation News
How Does Your Choice Of Domain Name Affect SEO
Whether you’re a small start-up or an international organization, SEO has a huge impact on many aspects of your marketing, Full Story: HostReview
How to Optimize Your Google Business Profile Listing
Google Business Profile, or GBP, is one of the most important local search engine optimization (SEO) elements to optimize to improve your visibility. Full Story: Jumpfly
MOBILE MARKETING
Top 10 Threats to Mobile App Security That Could Harm Your Data
Here is the list of the top 10 threats to mobile app security that could harm your data. Full Story: Analytics Insight
Mobile App Development: Innovations to Watch out for in 2023
If we say that today we can’t already imagine how we used to live without our smartphones, Full Story: NewsWatch
Why Mobile App Marketers Need Contextual Targeting
Mobile marketing has evolved drastically over the last few years, Full Story: Adexchanger
How Push Notifications Can Get Your Mobile Campaign to the Next Level
Push notifications have become a popular tool for mobile marketers looking to take their campaigns to the next level. Full Story: Mac Sources
DIGITAL SIGNAGE/ SCREEN MEDIA
Digital Out-of-Home Adtech: This Ad’s for You
Location- and time-based data help advertisers launch super-targeted campaigns. Full Story: builtin
The ROI of Digital Signage – The Best Advertising Tool Today?
The retail and out-of-home landscape is being molded by digital signage. Full Story: AIthority
EMAIL MARKETING
How To Supplement Email Marketing With Direct Mail
Did you check your email today? Did you get through all the messages or leave some unread? Full Story: Forbes
The best email marketing tools
An email marketing tool can accelerate your business growth by sending the right email to the right people at the right time. Full Story: Digital Journal
6 tactics to create recession-proof email marketing
These recession-proof tips let you adjust your email marketing program for short-term gains and long-term success. Full Story: Martech
The 5 Biggest Changes From a Decade of Email Marketing Change
If you think email marketing is old and hasn’t changed in decades, you don’t know anything about email marketing. Full Story: Cmswire
3 ways to drive sales with email
Is your email marketing not yielding the results you were hoping for? These three tactics will help you make more sales with your emails. Full Story: Search Engine Land
E-COMMERCE
How To Optimize An E-Commerce Site’s UI To Maximize Conversions
In the highly competitive world of online retail, having a well-designed user interface is essential to attracting and retaining customers. Full Story: Forbes
Five B2B E-Commerce Trends To Watch
The past year hasn’t been easy for B2B businesses, but many are remarkably bullish about the future. Full Story: Forbes
Four Strategies For E-Commerce Sellers To Navigate The Downturn
After a few years of smooth sailing, e-commerce has run into some headwinds. Full Story: Forbes
How e-commerce businesses can be more sustainable this year
Retail and e-commerce are rapidly changing industries, and they are becoming increasingly important in today’s global economy. Full Story: BusinessCloud
PUBLIC RELATIONS
Why Public Relations Is Not A Short-Term Game: How To Build A Successful And Long-Lasting Brand
Public relations (PR) is not a short-term game. Full Story: Forbes
Four Ways For Startups To Build A Public Relations Strategy
Public relations can be an afterthought in the rush of bringing a concept to market or quickly scaling a startup. Full Story: Forbes
Boost Your Organization’s Impact with a Successful PR Strategy
Learn how to set goals, create a plan and implement a sustainable PR approach for measurable results. Full Story: ColoradoBiz Magazine
Public Relations in an ever-changing world
Technology has transformed internal communications helping organisations engage. Full Story: BrandEquity
MARKET RESEARCH
How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead
Utilizing data-driven insights to identify opportunities and pivot strategies for business success. Full Story: Entrepreneur
How to judge the accuracy of market research data
Working within the health and nutrition industry, most of us are used to being inundated with offers of market reports, Full Story: Nutraingredients
WEB DEVELOPMENT
What is Web Development? A Beginner’s Guide to Website Building
Put simply, web development is the process of designing and building a website. Full Story: TechGuide
The 8 Most Popular Backend Frameworks for Web Development
Want to choose a backend framework for your application? Make sure you select the right one. Full Story: MakeUseOf
7 Advantages of WordPress Website Development Services
Website development is the most important strategy for every business looking to thrive in the market. Full Story: Z News Service
What is UX Design, What Key Functions Does it Perform, Qualified UX Design Development
UX design involves the development of website pages to create the most attractive, Full Story: Editorialge
MARKETING AUTOMATION
How to Craft a Successful Marketing Automation Strategy
Creating a successful marketing automation strategy requires careful planning, implementation, optimization and analysis. Full Story: Cmswire
Generative AI In Marketing: 5 Use Cases
From business process automation and voice assistants to photo editing and in almost every sphere of life, Full Story: Forbes
Artificial Intelligence: How To Turn Conversational AI Into A Success Business
AI used to be the stuff of sci-fi movies, but now it’s all around us—computer vision and chatbots have become part of the standard business processes. Full Story: Forbes
Top 10 AI Marketing Tools You Should Know in 2023
Artificial intelligence (AI) is now widely used in marketing. Full Story: Analytics Insight
ANALYTICS & BUSINESS INTELLIGENCE
Is Business Intelligence as Same as Cloud Computing?
Cloud computing and business intelligence have been ahead due to improvements in technology. Full Story: Analytics Insight
Elevating Your Brand With Marketing Analytics Tools
Maximising your brand visibility is essential for increasing leads and sales for your business. Full Story: Techpluto
Business Intelligence Is Critical To Boosting Revenue – Here’s Why!
In the ever-changing retail landscape, having a successful business requires an immense foresight, strategic planning, and attention to detail. Full Story: Times Square Chronicles
BRANDING AND DESIGN
Avoid these 4 Fatal Branding Mistakes or Risk Business Failure
Build an authentic brand by avoiding these mistakes. Full Story: Entrepreneur
How to use Canva’s new Free AI Image Generator
Canva’s Text to Image is a new AI-based feature that allows users to generate images from text descriptions. Full Story: Dignited
VOICE STRATEGIES
How to teach Siri to properly pronounce names
Siri might call your friend Marcia “Mar-sha” instead of “Mar-cee-ah,” but don’t fret because you can teach her the right way to pronounce names. Full Story: XDA
How to use Google Assistant like a pro? Tips and tricks
Get the most out of Google Assistant using these tricks. Full Story: GadgetBridge+
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