By Integrated Marketing Platform   | June 12, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How To Develop An Emotionally Resonant Digital Marketing Strategy

Emotional resonance is all but mandatory in today’s marketing landscape. Full Story: Forbes

5 Ways to Maximize Your Cross-Channel Marketing

Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, Full Story: CustomerThink

Three Strategies to Boost Sales and Marketing Productivity

Our new research shows what the most productive companies do differently. Full Story: Bain & Company

How to use big data to drive your marketing strategy

Rebecca Barnatt-Smith gives her marketing insights into ethical data harvesting for improved customer acquisition and retention. Full Story: SiliconrePublic

10 YouTube Marketing Strategies & Tips 

Learn how to reach new audiences on YouTube with examples of successful YouTube video campaigns for businesses and brands. Full Story: Search Engine Journal

6 Content Marketing Tips for Small Businesses

There is real power in a responsive, adaptable content marketing strategy. Full Story: TycoonStory

SOCIAL MEDIA

Social Media Marketing: Should Online Travel Brands Think Beyond Branding?

Online travel brand marketers, over the years, have used social media marketing (SMM) effectively to create the right buzz around their brand. Full Story: Forbes

10 Proven Strategies for Effective Social Media Growth

Looking for ways to improve your social media marketing performance, and get more out of your online efforts? Full Story: Social Media Today

Top 5 social media customer service tools for your brand

We all dread dealing with customer service. Full Story: SproutSocial

How to Beat Social Media Algorithms

Are you sick and tired of seeing unwanted content?  Full Story: Discover

6 Advanced Social Media Marketing Tips

Want to raise the bar on your social media marketing? Full Story: SocialMedia Examiner

SEARCH ENGINE

The Top 5 SEO Metrics You Should Care About

Each day, Google processes more than 8.5 billion (that’s billion, with a b) searches. Full Story: Forbes

How to build a strategic SEO process

Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy. Full Story: Search Engine Land

Top 6 Best Enterprise SEO Tools You Can Use Now in 2023

Are you seeking the best enterprise SEO tools to help your business stand out in search engine rankings? Full Story: RS Websol

Why SEO and marketing matter when you’re building a startup

Understanding when and what type of marketing hire you need to make can be really confusing and difficult. Full Story: StartupDaily

The best word count for SEO… doesn’t exist!

Here’s why you should forget about word count when producing SEO content and what on-page SEO elements to focus on instead. Full Story: Search Engine Land

MOBILE MARKETING

Best practices for mobile app messaging

Meet consumers where they are with compelling, well-timed communication. Full Story: Search Engine Land

Mistakes to Avoid When Outsourcing Mobile App Development

In today’s fast-paced digital world, outsourcing mobile app development has become an increasingly popular choice for businesses. Full Story: CustomerThink

3 reasons why one-click experiences are the future of mobile marketing

Think about the early 2000s, when search first hit the consumer space and then the boom of search marketing took shape. Full Story: The Drum

Why Your Business Needs a Mobile App?

Imagine a world where your business is just a tap away from reaching your customers anytime, anywhere. Full Story: RealBusiness

DIGITAL SIGNAGE/ SCREEN MEDIA

Three simple steps to achieve digital signage security

Standard but adjustable security profiles, specific workflows that hinder backdoor access and consistency of approach across product generations are important to consider, Full Story: AV Magazine

The Environmental Benefits of Switching to Digital Signage

The environmental benefits of switching to digital signage are becoming increasingly apparent as businesses and organizations. Full Story: CityLife

EMAIL MARKETING

5 Things You Can Do Now to Improve Email Marketing

Abide by these simple tricks to help your campaigns gain more visibility and generate revenue in the process. Full Story: Entrepreneur

Optimize Your Email Marketing at Email Innovations Summit

The Email Innovations Summit North America is a three-day event that will take place in Las Vegas, Nevada, from June 19-21, 2023. Full Story: Small Business Trends

6 Expert Quotes for Transforming Email Marketing

Six of my favorite quotes along with the wisdom I see in them. Full Story: Cmswire

Email Marketing Best Practices for Effective Customer Engagement

Email marketing is a strategy of sending commercial messages to a group of individuals via email. It helps businesses communicate, Full Story: scoopearth

E-COMMERCE

Helpful Tips For Starting Or Scaling Your E-Commerce Business

In a world where interest in entrepreneurship and flexible work continues to grow, Full Story: Forbes

Adopting A Channel-Specific Approach To E-Commerce

E-commerce’s meteoric growth over the past few years means selling online is a more attractive prospect than ever.  Full Story: Forbes

Steering Through Inflation: Strategies For E-Commerce Resilience And Growth

Inflation, often referred to as the silent thief, can stealthily erode profits if not correctly managed. Full Story: Forbes

5 Tips for Growing Your E-Commerce Business

Today, people are shopping online more than ever before. Full Story: TotalRetail

PUBLIC RELATIONS

How Can PR Practitioners Thrive In A Web3 World?

The web has come a long way since the days of dial-up and Myspace. Full Story: Forbes

How To Become A Public Relations Specialist: A Step-By-Step Guide

Behind your favorite celebrity or a prominent organization is the work of public relations specialists. Full Story: Forbes

How Public Relations Builds Trust and Credibility for Your Startup

Learn how PR strategies like media connections, brand storytelling and customer relationship management can promote and maintain a thriving business. Full Story: Entrepreneur

WEB DEVELOPMENT

Website Development: In-Depth Guide For Beginners

Web development is the foundation of a successful online presence. Full Story: Search Engine Journal

Boost Your Business with Custom Website Development Services

In the ever-evolving world of technology, businesses are in constant pursuit of high-quality website and app development services. Full Story: Digital Journal

Why are progressive web apps becoming the future of web development?

In recent years, the web development industry has shifted towards Progressive Web Apps (PWAs) as the future of web development. Full Story: Data Science Central

The Promising Future of AI-Enabled Web Development

The world of web development is continuously evolving, Full Story: Digital Technology Guru Reviews

5 Fantastic Benefits of Learning Rust for Developers

Explore these 5 Game-Changing Benefits of Learning Rust and boost your coding skills now! Full Story: Analytics Insight

MARKETING AUTOMATION

The Weakness Of Artificial Intelligence In Marketing

If you are old enough to remember life before the internet, Full Story: Forbes

How AI for Social Media Can Help Brands Improve Engagement

Artificial intelligence revolutionizes social media strategies, offering insights and automation to boost brand engagement. Full Story: Cmswire

What To Know Before Investing In A Marketing Automation Platform

In today’s fast-paced digital landscape, marketing automation platforms have emerged as valuable tools for businesses. Full Story: Forbes

10 Reasons Why Businesses Can’t Escape Marketing Automation

Marketing automation is powerful software. Full Story: Tycoonstory

How Marketing Creativity Is Revolutionized By Generative AI

The controversy over AI is settling in the world of marketing and creativity. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

Unlocking the Potential of Graph Databases for Business Intelligence

The business world is constantly evolving, and with it, the need for more sophisticated and efficient ways to manage and analyze data. Full Story: CityLife

Traditional BI vs Self-Service BI: Unlock the Power of BI

Learn which business tool is best for your business, Traditional BI or Self-Service BI in this guide. Full Story: Analytics Insight

BRANDING AND DESIGN

Branding tips for small businesses: Strategies for success

The right branding tips for small businesses can be extremely useful when launching a new company or growing your existing presence. Full Story: Fabrik

3 New Rules of Modern Branding

The concept of branding can feel like a squishy thing, or seem like an abstraction. Full Story: Inc

What are the objectives of branding? Simple steps to achieve your goals

What are the objectives of branding, and how does setting goals for your brand help you achieve success in your industry? Full Story: Fabrik

VOICE STRATEGIES

The Science Behind Voice Assistants: How Natural Language Processing Works

Voice assistants have become an integral part of our daily lives, providing us with hands-free access to information, Full Story: CityLife

Apple is changing the ‘Hey Siri’ trigger phrase to just ‘Siri’ in iOS 17

The Siri digital assistant will now wake with just a single word. Full Story: The Verge

What Can You Do With Amazon Alexa and Ring Devices?

See how you can use Amazon’s smart home technology to keep your home safe and secure. Full Story: Make Use Of

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