By Integrated Marketing Platform   | September 11, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Is Your Marketing Broken? Here Are 10 Signs It’s Time to Make a Change

10 signs to help you identify whether or not you need to rethink your current marketing plans. Full Story: Entrepreneur

How Marketing Placement In High-Yield Spaces Boosts Audience Engagement

As marketers, we pack our days with meetings and tasks to keep an endless flow of messaging going out. Full Story: Forbes

How Influencer Marketing Can Help Increase Sales Amid Uncertain Times

In today’s rapidly evolving economic landscape, uncertainty has become the new norm. Full Story: Forbes

Riding The Wave Of Marketing Change: 4 Things To Know

It doesn’t take the gift of foresight to speculate that the marketing ecosystem will continue to undergo considerable transformation. Full Story: Forbes

How utilizing data analytics can successfully boost your marketing strategy

The world of marketing gets more and more complex every day. Full Story: The Columbus Telegram

Marketing’s New Mission: Deciphering Customer Intent

In the past, marketing data and the marketing tech stack were a key focus of marketing professionals, including CMOs. Full Story: Forbes

Seven Reasons Cutting Your Marketing Budget In A Recession Is A Mistake

Recessions are challenging times for businesses of all sizes. Full Story: Forbes

SOCIAL MEDIA

What does the future of decentralized social media mean for marketers?

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, Full Story: sproutsocial

The Power of Video Content for Social Media Marketing

Social media is incredibly popular, why? The most popular social media apps are Facebook, TikTok, Snapchat and Instagram. Full Story: businessmole

Facebook Changes That Affect Marketers

Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? Full Story: Socialmedia Examiner

How to Capture More Qualified Leads With Facebook Ads

Want to generate higher quality leads with Facebook or Instagram ad campaigns? Full Story: Socialmedia Examiner

New social media features and updates you need to know this week

New features from X, Meta, TikTok and more. Full Story: PR Daily

SEARCH ENGINE

SEO topic clusters: How to create, measure and analyze

Learn how topic clusters can boost your site’s authority and rankings, plus tips for creating content-rich hubs that satisfy users’ needs. Full Story: Search Engine Land

Google Confirms Google Sites Are “Not Ideal For SEO Purposes”

Google’s John Mueller reveals the truth about Google Sites and SEO… It’s not what some may have expected to hear. Full Story: Search Engine Journal

4 Tested Website SEO Performance Boosts Your Agency Should Tap Right Now

Every digital agency is actively seeking new ways to improve their clients’ marketing performance. Full Story: Search Engine Journal

How to create a successful 2023 holiday season SEO strategy

Explore the evolving 2023 holiday landscape and learn how to boost your Q4 SEO success with these key trends and best practices. Full Story: Search Engine Land

12 Top Tips to Improve a Business’s SEO at Little or No Cost

Putting time and effort into making improvements to your business’s SEO strategy is a worthwhile investment. Full Story: Newsweek

Ultimate Search Engine Optimization Guide for web applications

There are over 8 billion searches globally on Google every day. Full Story: Techweez

MOBILE MARKETING

Mobile App Security: Best Practices to Follow

Mobile App Security is a critical topic in today’s digital world. Full Story: readwrite

How Not to Fail: A Guide to a Successful Mobile Marketing Campaign in 2023

To start the journey of marketing, one needs a guide to a successful mobile marketing campaign that understands the trends and clears the nuances. Full Story: Mobile App Daily

20 Expert Tips For Building An Ergonomic, User-Friendly Mobile App

Businesses are often advised to “meet customers where they are,” and when it comes to apps, where they are is on their mobile devices. Full Story: Forbe

DIGITAL SIGNAGE/ SCREEN MEDIA

Why Digital Signage is the Ultimate Tool for Digital Transformation

In today’s rapidly evolving business landscape, digital transformation is not just a buzzword but a necessity. Full Story: Digital Signage Today

Top Digital Signage Design Tips from Omnivex

Every week, Omnivex shares digital signage design tips on social media. Here are some of the most popular ones for the last six months. Full Story: Digital Signage Today

EMAIL MARKETING

The evolution of email and the importance of high deliverability; how free mass emailing can transform your email strategy

In today’s age, email has become an intrinsic part of our communication fabric. Full Story: We Heart

Email Hygiene 101: Why Email Verification is the First Step to a Clean Database

Maintaining a clean email database is more than just a best practice; Full Story: Digital Information World

7 Ways to Boost Customer Retention with Email Gamification

Repetitive emails can fatigue recipients. However, with gamification, you can pique their interest, driving engagement and customer retention. Full Story: Entrepreneur

Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs

The email marketing and newsletter giant Mailchimp is at it again. Full Story: StreetFight

E-COMMERCE

What Is E-Commerce? Definition, Types & Getting Started

More people are buying and selling online, and e-commerce revenue keeps increasing, Full Story: Forbes 

eCommerce Website Design Best Practices & Examples

Creating the optimal e-commerce website design and user experience (UX) can be challenging. Full Story: Forbes

Accessibility On E-Commerce Websites: Best Practices For Improving Online Shopping Experiences

I can’t stress enough the importance of prioritizing website accessibility for e-commerce businesses. Full Story: Forbes

Wix Vs. Shopify For E-Commerce Businesses

Comparing Wix vs. Shopify pits two e-commerce-friendly website builders against each other. Full Story: Forbes

How warehouse automation boosts productivity and e-commerce CX

British e-commerce businesses are facing a pressing challenge: a shortage of warehouse operatives and the associated cost inefficiencies. Full Story: MyCustomer

7 trends to watch in ecommerce marketing

What customers demand from a business usually changes based on the available technology, new buying habits, and many other factors. Full Story: Nantwich News

PUBLIC RELATIONS

14 Mistakes PR Pros May Not Realize They’re Making In Media Pitches

For a public relations team, a well-crafted pitch can be the key to unlocking valuable media coverage for their company. Full Story: Forbes

The secret to financial PR success: 5 practical tips for aspiring pros

It’s not nearly as scary as it may seem. Full Story: PR Daily

Four Tips To Extend Your Inner PR Team

Public relations (PR) is one of the most powerful tools for owning and telling your story. Full Story: Forbes

MARKET RESEARCH

5 reasons why market research is an essential component of any successful business plan

Market research is a crucial part of any business strategy. Full Story: The Press of Atlantic City

WEB DEVELOPMENT

How to avoid the most common web development pitfalls

While creating a website can be exciting and rewarding, it also comes with its fair share of challenges. Full Story: South Coast Register

5 Ways to Use JavaScript to Add Interactivity to Your Website

Greetings from the web development industry! Making a website involves more than simply putting content online. Full Story: readwrite

Empowering User Experience : “Web Accessibility For Front-End Devs”

Imagine strolling into a captivating art gallery where each masterpiece is accompanied by a detailed description. Full Story: Forbes

Optimizing Web Performance Through Effective Frameworks and Techniques

Website performance optimization is a critical area of web development that significantly influences not only user experience and search engine positioning but also overall business success. Full Story: TechDay

Essential Databases Every Developer Should Be Familiar With

Every company needs a database to store and organize data. Full Story: Hackernoon

MARKETING AUTOMATION

The 5 Pitfalls of Marketing Automation

While there is success in the appropriate use of digital marketing automation, it carries significant downsides. Full Story: CMS Wire

Artificial Intelligence Is Taking Over Marketing

Artificial intelligence (AI) has been around for decades. I won’t bore you with its long history, summarized well in this article. Full Story: Forbes

Will artificial intelligence alone help SME marketing?

As marketing and branding continue to evolve, the fusion of human connection and technological innovation will remain the driving force behind enduring success. Full Story: moneycontrol

Exploring The Marketing Potential Of Predictive AI

Find out what an impact predictive AI and machine learning can have on your marketing campaigns and your ROI. Full Story: Search Engine Journal

Five Ways To Be More Intelligent About Artificial Intelligence

Is your IT infrastructure ready to take full advantage of AI? Here’s how to be sure. Full Story: Forbes

ANALYTICS & BUSINESS INTELLIGENCE

How To Liberate Your BI Landscape For Success

Business intelligence (BI) systems play a pivotal role as the architects of change, Full Story: Forbes

5 Ways AI Can Enhance Your Data and Boost Your Business

AI-powered algorithms in AI for business can enhance data collection and boost business performance. Full Story: Analytics Insight

BRANDING AND DESIGN

The Art of Branding: Lessons to Borrow from Google’s Success

Did you know that Google was almost called “Googol”? That’s right, but a spelling mistake changed everything! Full Story: spiceworks

Measuring the success of employer branding efforts

Who’s doing employee branding right and how to think about measuring your efforts. Full Story: Ragan

7 Free Coursera Courses for Graphic Designers to Develop, Improve, or Adapt Design Skills

Coursera is a superb resource for enhancing your graphic design skills, and you can choose from various free courses. Full Story: Make Use Of

VOICE STRATEGIES

What You Say to Google Assistant and Alexa (but Not Siri) Gets Used for Ad Targeting. Here’s How

Voice assistants can profile you based on your interactions, a new study finds. Full Story: Consumer Reports

iOS 18 Rumored to Feature Major Siri Improvements

Apple in iOS 18 plans to use language models to make Siri smarter, according to The Information. Apple wants ‌Siri‌ to be able to help users automate complex, Full Story: Mac Rumors

Samsung is bringing Generative AI to Bixby and Tizen to all home appliances

Samsung has been on the back foot in the AI-powered voice assistant race over the past decade. Full Story: SamMobile

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