By Integrated Marketing Platform | October 02, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Steps To Enhance Your Business’ Overall Marketing Efficiency
In today’s ever-evolving and competitive business landscape, Full Story: Forbes
Best In Class Marketing Team Structures
Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? Full Story: Forbes
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Full Story: Martech
Nine Skills And Traits Even Top Marketing Leaders Should Continue To Hone (And Why)
It can be said that no professional is ever truly done learning—even ones with years of experience. Full Story: Forbes
Seven benefits of including e-mail in your digital marketing strategy
In today’s digital age, e-mail marketing remains a staple for businesses seeking to connect with their audiences, Full Story: IT Web
The Critical Role of Marketing Strategy in Business Success
The correct marketing strategy is no longer just a luxury in today’s fiercely competitive corporate environment; Full Story: Tekedia
SOCIAL MEDIA
How to Improve Your Instagram Results: Small Changes With Big Impacts
Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? Full Story: SocialMedia Examiner
ChatGPT Prompts for Social Media Marketing
ChatGPT can improve social media productivity with idea suggestions, sample posts, repurposed content, and more. Full Story: PracticalEcommerce
YouTube Changes That Affect Marketers
Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers? Full Story: SocialMedia Examiner
How to get followers on Instagram – 5 top tips you need to know
Social media marketing is more prevalent than ever before – and Instagram may just be at the top. Full Story: Simply Business
B2B Social Media Trends: How Brands Drive Their Social Media Campaigns
B2B social media; you have heard about it often, and you may plan to start your campaigns soon. But do you know how to add more effectiveness here? Full Story: MartechSeries
SEARCH ENGINE
Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively. Full Story: Search Engine Land
Which AI tools are most useful to local SEO and marketing professionals?
92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, Full Story: Insider Intelligence
How to create a perfect location page for SEO and visitors
Ensure your business can be found both online and offline by implementing the key elements of well-crafted location pages. Full Story: Search Engine Land
5 SEO content strategy considerations for 2024 and beyond
Excel in the evolving search landscape and boost your brand’s visibility on diverse platforms by following these SEO and content tips. Full Story: Search Engine Land
Meta Tags for SEO: The Essential Guide
Learn About the Most Important Meta Tags for SEO. Full Story: More Than Digital
MOBILE MARKETING
The Mobile App Dilemma: to Build or Not to Build, That is the Question
Currently, over 1.96 million mobile apps are available on Apple’s App Store. Full Story: readwrite
Turning Panic Into Progress: Mobile Marketing And Privacy Regulations
More often than not, the consequence of forced and unexpected change is uncertainty and worry. Full Story: Forbes
How Can You Enhance Your Mobile Customer Engagement?
Mobile customer engagement is an incredibly popular strategy used by marketers wherein apps, Full Story: MartechSeries
DIGITAL SIGNAGE/ SCREEN MEDIA
How to Leverage Digital Signage for Maximum Productivity
Data signage provides visible and real-time feedback, clear performance goals, actionable insights, Full Story: CIO Review
5 ways to create engaging content for your digital display
In a digital signage world crowded with brands, making your display stand out is crucial. Full Story: Digital Signage Today
How to Leverage Digital Signage to Transform Retail
Digital signage technology increases brand recognition and revenue while assuring consumer and
employee engagement, information, and entertainment. Full Story: CIO Review
EMAIL MARKETING
How to Check if Your Email Sources are Reliable?
It’s always a concern when you send emails, and want to be sure that the sources you’re using are reliable and trustworthy. Full Story: Security Boulevard
Why Mobile Optimization Is Vital in the Age of Email Marketing
Unlocking the Power of Mobile Optimization in Email Marketing. Full Story: Mobile App Daily
Mailchimp vs HubSpot: A Comparison Guide
Mailchimp and HubSpot are two very popular names in the software industry. Full Story: causeartis
E-COMMERCE
Enhancing Your Marketing Capabilities With 3-D E-Commerce Experiences
We know that online retail has grown exponentially in recent years, Full Story: Forbes
Enhancing E-commerce Sales: The Integral Role of Image Editing Tools
In the world of e-commerce, where visual appeal reigns supreme, the importance of high-quality images cannot be overstated. Full Story: Finsmes
Five green packaging innovations for e-commerce orders
From eco-friendly packaging innovations that combat plastic pollution to edible packaging that delights taste buds, Full Story: Packaging Gateway
5 Ways ActiveCampaign Can Help Improve Your E-Commerce Business
With the right marketing solution, e-commerce and retail businesses of all sizes can improve how they manage customers, Full Story: Solutions Review
How To Optimize Your E-Commerce Site for the Best User Experience?
In today’s fast-paced digital world, an e-commerce site’s success hinges on the user experience it offers. Full Story: startup.info
PUBLIC RELATIONS
What is PR and how can it help your business?
Richard Branston famously once said: “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” Full Story: bikebiz
How Founders Can Avoid These Three PR Mistakes
If only I had a dollar for every time a founder told me to “PR it.” Full Story: Forbes
What Is A Public Relations Specialist?
Every business is – or should be – centered on its target audience. Knowing how to communicate with them is the key to success. Full Story: PhillyBite
The Significance of PR for Building Reputation and Brand Awareness
PR is crucial in modern business, connecting organisations with audiences, building trust, managing reputation, and enhancing visibility. Full Story: Martech Outlook
MARKET RESEARCH
B2B Market Research and Product Innovation: A Synergistic Approach
Staying ahead of the competition in the changing world of Business-to-Business (B2B) trade is dependent on innovation. Full Story: CIO Look
WEB DEVELOPMENT
Frontend as a Service (FaaS): Revolutionizing Web Development for Speed and Simplicity
Are you looking to accelerate your web development and simplify maintainability? Frontend as a Service (FaaS) is an emerging technology that could be the answer. Full Story: LHN
10 Essential Backend Technologies for Web Development
Discover the top 10 required backend technologies that are crucial for web development. Full Story: Analytics Insight
5 Ways to Learn HTML and CSS With Real UI Challenges
Follow these strategies to unlock your web development skills with interactive learning, creative challenges, and practical experience. Full Story: Make Use Of
5 Programming Languages That Are Easy to Learn
Discover these 5 beginner-friendly programming languages. Full Story: Analytics Insight
Full Stack JavaScript: Exploring MERN, MEAN, and MEVN
MERN, MEAN, and MEVN are the most popular stacks for developing full-stack applications. Full Story: Make Use Of
5 of the top programming languages for cybersecurity
While far from all roles in security explicitly demand coding skills, Full Story: welivesecurity
MARKETING AUTOMATION
The 3 Rs of marketing automation: Relevance, response and ROI
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. Full Story: Martech
How to craft an effective AI use policy for marketing
Technology, like art, stirs emotions and sparks ideas and discussions. Full Story: sproutsocial
How to Use AI to Drive Growth and Improve Customer Interactions
Artificial intelligence has a transformative impact on the customer experience. Full Story: Entrepreneur
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Full Story: Martech
ANALYTICS & BUSINESS INTELLIGENCE
The Power of Business Intelligence in Decision Making: Unleashing the Potential of Tableau
Business Intelligence has revolutionized the way companies extract insights from vast amounts of data. Full Story: Digital Journal
How To Enable an Effective Business Intelligence Strategy
In the modern digital age, businesses have access to more data than ever before. Full Story: Software Advice
BRANDING AND DESIGN
The Benefits Of Bottom-Up Branding
Let’s face it: We live in a world of very vocal brands, each shouting for attention, Full Story: Forbes
8 Branding Tips to Build Lasting Customer Relationships
Building connections with your customers isn’t just a strategy for small businesses. Full Story: G2
Five Branding Strategies Startups Can Learn From Established Businesses
These days, small business is big business, and it’s especially true in business-to-business markets. Full Story: Forbes
6 Smart AI Tools to Create Better Graphics and Photos
These artificial intelligence tools can help you improve the quality of images, graphics, and icons you use to convey your brand’s personality. Full Story: U.S. Chamber of Commerce
VOICE STRATEGIES
Alexa Plus? Amazon Mulls Charging for Its Voice Assistant
During an interview with Bloomberg, outgoing Amazon executive David Limp suggests that Amazon will one day charge for a supercharged version of Alexa. Full Story: PC
iOS 17 Siri can read Safari articles for you: 5 other new things it can do
Check out the little-known new features iOS 17 Siri is bringing to iPhone users. Full Story: Mashable
Alexa can now call for help in an emergency
In just under a decade, Alexa has become a household name, helping users do everything from play music to answer homework questions. Full Story: KTLA
Can Google and Alexa Voice Assistants Work Together?
Find out how you can use both popular voice assistants in your home. Full Story: Make Use Of
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