By Integrated Marketing Platform | November 27, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses
B2B brands might feel a little neglected during the holidays. Full Story: Forbes
The power of curated content in B2B marketing
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Full Story: Martech
Three Priorities In Your 2024 Marketing Strategy
Today’s economic pressures are impacting all facets of business, and the marketing department is no exception. Full Story: Forbes
The Three Next-Generation Marketing Skills You Need
Companies must secure “killer marketing and sales skills” in a dynamic landscape where commercial competencies rapidly become obsolete. Full Story: Insead Knowledge
6 Expert Marketing Tips to Stay Relevant in 2024
Small businesses are revamping marketing plans for 2024 with digital dominating, but traditional marketing continues to thrive. Full Story: Inc.
The 10 Best Marketing and Brand Building Tools and Tips
Many small businesses utilize multiple tools for marketing and brand building, including email, CRM, and social media. Full Story: Small Business Trends
SOCIAL MEDIA
35+ Key Social Media Marketing Statistics
Running a successful business is tough. You’ve gotta get your name and products out there so potential customers know you exist! Full Story: TechReport
Leveraging Discord for Social Media Marketing Success
Let’s look at the benefits of using Discord to amplify your social media marketing strategy and how you can start marketing on this platform. Full Story: The Boss Magazine
Maximise Organic Social Media Reach to Slash Your Paid Ad Spend
Social media has transformed into a formidable force that empowers businesses to connect with their target audiences and showcase their offerings. Full Story: Talk Business
5 Top Tips To Be Holiday Ready Across Your Brand’S Social Media
Sleigh your social media marketing this holiday season with these five must-try preparation tips. Full Story: Plann
New social media features and updates to know this week
Updates to X, Meta, TikTok and more. Full Story: PR Daily
SEARCH ENGINE
Google On Traffic Metric & SEO
Google’s John Mueller shared his thoughts on the traffic metric and how SEOs should use it. Full Story: Search Engine Journal
5 Simple Tips For SEO Success In 2024
SEO hasn’t just survived the onslaught of changes that digital marketing experienced in 2023; Full Story: Forbes
The Silent Revolution in SEO: Implications for Your Brand’s Online Presence
Let’s unravel the silent revolution in SEO that demands a seismic shift in how brands approach and solidify their online presence. Full Story: Newsweek
Reasons why your page does not index
Page indexing probably sounds like a bookmark inside a particular hard copy book, Full Story: memeburn
SEO techniques for early-stage startups: search engine optimization with a limited budget
SEO success without high costs thanks to smart solutions. Full Story: MoreThanDigital
MOBILE MARKETING
3 steps to set your mobile app up for success
Brands must invest in strategy, design and optimization to create an effective app, Full Story: MarketingDive
Leverage the Holiday Shopping Season: A Strategy Guide for mobile marketers
The holiday season, filled with festivals and shopping bonanzas, Full Story: Mobile Marketing
The Average Consumer Could See As Many As 30 Marketing Text Messages This Black Friday
There are many ways to make a splash during Black Friday with SMS – Vibes can tell you how. Full Story: Martech Series
DIGITAL SIGNAGE/ SCREEN MEDIA
Top 5 digital signage trends and predictions
Far from being afraid of the changes, firms need to embrace them and pivot into them, finding creative ways to use innovation as an advantage, not an obstacle. Full Story: Digital Signage Today
Why visualization matters in the modern workplace
Traditional office setups have been challenged by new ways of working that prioritize flexibility, collaboration and employee empowerment. Full Story: Digital Signage Today
EMAIL MARKETING
B2B email marketing: 3 strategies for advanced personalization
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience. Full Story: Martech
5 Email Marketing Best Practices To Get Emails Opened and Read
Are you looking for ways to increase the open rate of your marketing emails? Full Story: Social Media Today
How to optimize your email marketing strategy for maximum engagement and conversions
Optimizing an email marketing strategy can help a business deliver messages to the right people at the right time. Full Story: Fast Company
E-COMMERCE
How AI And Immersive Tech Will Impact E-Commerce In 2024
Today’s consumers want to know exactly what they’re getting before they make a purchase. Full Story: Forbes
Which e-commerce platform is right for your business? Top factors to consider
The time has come to take your bricks-and-mortar business online or establish a new e-commerce business entirely. Full Story: Smart Company
How to Leverage E-Commerce Trends This Holiday?
The holiday season presents an opportunity for small businesses to capitalize on e-commerce trends, boost sales, and improve customer experiences. Full Story: CIO Review
Shopify Vs. Etsy: Which One Is Best For Your Business?
With so many people exiting their full-time jobs to start their own businesses, entrepreneurs seek e-commerce platforms to create storefronts online. Full Story: Forbes
Unboxing success: The critical role of shipping integrations in e-commerce
Let your consumers breath a sigh of relief with transparent tracking. Full Story: Interesting Engineering
PUBLIC RELATIONS
15 Innovative Ways To Leverage AI In Public Relations
In the world of public relations, many professionals have eagerly embraced artificial intelligence tools to optimize and maximize their efforts. Full Story: Forbes
How SEO and digital PR can drive maximum brand visibility
Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with organic traffic and user engagement. Full Story: Search Engine Land
The 5 Essential Elements of a PR Pitch That Will Land
Is there anything new to say about how to write a successful pitch? Full Story: Entrepreneur
WEB DEVELOPMENT
Elevating Frontend Development: The Crucial Role of Testing in Web Dev
Frontend web development is one of the most exciting and dynamic areas in the world of technology. Full Story: Hackernoon
Top 10 Programming Languages to Learn and Master in 2024
Learn about the top 10 programming languages that will dominate the industry in 2024. Full Story: Analytics Insight
TypeScript vs Flow: Typing Systems in JavaScript
TypeScript vs Flow: Navigating JavaScript’s Dynamic Typing Landscape for Modern Development. Full Story: Analytics Insight
The latest version of PhpStorm, the IDE for PHP and web development from JetBrains, has been updated to support the new features of PHP 8.3, due to be released later this week. Full Story: I-Programmer
Google’s Top Programming Language
A comprehensive analysis of the tech giant Google’s top programming languages. Full Story: Analytics Insight
MARKETING AUTOMATION
14 Ways AI Can Help Business And Industry Boost Sustainability
These days, businesses and industries are using artificial intelligence to improve operations across a broad spectrum, Full Story: Forbes
The Future of Artificial Intelligence (AI): Opportunities, Challenges, and Impact on Society
The 2023 word of the year: artificial intelligence. And it’s pushing the boundaries of technology capabilities and human intelligence. Full Story: readwrite
AI for Business Texting: Enhance Your Communication Strategy
AI’s transformative impact has grown across all aspects of our lives. Full Story: G2
Leveraging Artificial Intelligence in Digital Marketing
The digital marketing landscape is experiencing a revolutionary shift, thanks to artificial intelligence (AI). Full Story: On The Spot News
ANALYTICS & BUSINESS INTELLIGENCE
Leveraging Generative AI for Business Growth
Maximize business impact with Generative AI: Embrace automation, prioritize data quality, and preserve human oversight for success. Full Story: spiceworks
BRANDING AND DESIGN
True Branding: The Heartbeat of Business Success
True branding is a foundational pillar for any successful business. Full Story: Nasdaq
Revolutionize Your Image: 6 Insider Tips for Killer Branding
In a world saturated with messages and choices, your brand’s image is your ticket to stand out and make an impact. Full Story: onrec
Building a Branding Campaign For The Long Term
This short list can position you for a successful launch and help your brand stand the test of time. Full Story: RollingStone
Why performance branding is at the frontier of B2B marketing
Lead generation is often seen as the ultimate goal in B2B marketing. Full Story: The Drum
VOICE STRATEGIES
Google to let users use ‘Classic Assistant’ over Bard upon its rollout
Assistant with Bard offers voice, text and image assistance and Google app integration. Full Story: MobileSyrup
How to Disable the Yellow Flashing Light on Your Amazon Echo Device
Is your Amazon Echo device flashing a yellow light? Here’s how to disable that irritating yellow light once and for all. Full Story: Make Use Of
Who is the Best Voice Assistant? Siri vs Alexa vs Google Assistant
In a world that is more interconnected than before, voice bot technology has seamlessly integrated itself into the very essence of our daily lives. Full Story: Techi Expert
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