By Integrated Marketing Platform | August 21, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Five Strategies Needed To Succeed In Retention Marketing Efforts
Are you one step ahead of today’s retention marketing trends and already engaging with customers through new channels and with new techniques? Full Story: Forbes
4 Overlooked Marketing Tips That Can Transform Your Business
Effective marketing is essential for success in today’s fast-paced and always-changing corporate environment. Full Story: Forbes
3 Tips for Creating Your Startup Marketing Strategy
Startups often face intense competition, even in niche markets. Full Story: Nexus Louisiana
How to Optimize Your Marketing Strategy for Better Results
A well-crafted marketing plan might mean the difference between success and obscurity in today’s ever-changing corporate scene. Full Story: South Florida Caribbean News
How To Maximize Your M&A Marketing Strategy
Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Full Story: Forbes
How to enhance your B2B content marketing strategy
Creating thought leadership content from the exclusive data will build your expertise. Full Story: The Media Online
Using Tech to Improve Your Marketing Strategy: Tips, Tricks, and Tools
Our routines, values, and lives have become more intertwined with technology than ever, and the trend is growing. Full Story: RS Web Solutions
SOCIAL MEDIA
How To Nurture Your Social Media Community For Business Growth
Struggling with social media engagement in an age dominated by AI and automation? Full Story: Forbes
Social Media Image Size Guide For All Platforms In 2023
No two social media platforms have the same image size requirements. Full Story: Search Engine Journal
Maximizing Your Social Media Potential: The Power of SMM Panels
Businesses are capitalizing on social media’s massive marketing possibilities. Full Story: Startup.info
5 Roles of AI in Social Media Marketing That Bring Out the Best
In the fast-paced digital era, social media marketing has become a cornerstone of successful businesses. Full Story: TechiExpert
New social media features you need to know this week
Updates from Threads, TikTok, Instagram and more. Full Story: PR Daily
SEARCH ENGINE
12 Common SEO Errors To Avoid When Optimizing A Site For Voice Search
As voice search becomes more and more popular among internet users, Full Story: Forbes
11 Easy Actions to Enhance Your Website’s SEO
Unleash the power of simple SEO tactics. Full Story: RollingStone
SEO for Small Business—What’s Worth Keeping in Mind?
Getting top positions in search engines is an absolute necessity for any small or medium-sized business today. Full Story: Startup.info
8 Smart Search Engine Marketing Tips To Put Your Website On The Map
In today’s digital era, where an online presence can make or break a company’s success, Full Story: Forbes
Beyond search volume: Future-proofing keyword research for SEO
Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent. Full Story: Search Engine Land
MOBILE MARKETING
How Discrete Businesses Are Finding Ways To Make It Big via Mobile App
As a consumer, you always want to get the best quality product at the best possible price. Full Story: GISuser
How Long Does It Take to Develop a Mobile App in 2023?
In today’s fast-paced digital landscape, mobile apps have become essential tools for businesses and individuals alike. Full Story: DataDrivenInvestor
Notable Email and SMS Marketing Trends From the First Half of 2023
As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. Full Story: TotalRetail
DIGITAL SIGNAGE/ SCREEN MEDIA
How to increase accessibility with universal design for digital signage
In the United States, one in four adults — 61 million people — have a disability impacting various aspects of their daily lives. Full Story: Digital Signage Today
The growing significance of remotely managed digital signage
Digital signage has an impressively fast growth ratio worldwide as successful enterprises have realized their significance for customer engagement, Full Story: Digital Signage Today
Why Advertisers Can’t Afford to Overlook Digital Out of Home for the Omnichannel Era
Agency teams are increasingly shifting their strategic planning and media buying from channel silos to an omnichannel approach. Full Story: MediaVillage
EMAIL MARKETING
Best Practices for Email Marketing To Build Stronger Customer Relationships
Email marketing is the use of email to connect with customers, build relationships with them, and ultimately increase sales. Full Story: TrueScoop
Email subject line tips and best practices (with examples!)
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Full Story: Search Engine Land
10 Ways to boost sales from your travel emails
A new marketing report reveals innovative trends have emerged in travel email marketing following the Covid-19 pandemic. Full Story: Bizcommunity
How to Use Mail Merge in Gmail
When you want to send the same email to your customers, clients, employees, club members, Full Story: Online Tech Tips
E-COMMERCE
The nature of ecommerce marketing has grown increasingly complex. Full Story: Search Engine Journal
How To Launch An E-Commerce Business Without Big Investments
These days, just about anybody can create a reasonably good online store that appeals to customers and competes successfully in e-commerce. Full Story: Forbes
Breaking Down Walls: E-Commerce and the Future of Retail
Expanding retail reach has never been more crucial. As a global market player, Full Story: TotalRetail
Boost Your Ecommerce Startup’s Global Reach with Digital Freight Forwarding
eCommerce startups looking to expand their businesses globally face major logistical challenges when it comes to international shipping and fulfillment. Full Story: Startup.info
Essential E-commerce Statistics
It is a grow-or-die situation in the E-commerce industry. Full Story: Small Business Trends
PUBLIC RELATIONS
17 Reasons Company Leaders Need To Invest In PR Before A Crisis Hits
When a business is first starting out, building a positive reputation is a key step on the list of must-do’s. Full Story: Forbes
Public relations or PR is a critical aspect of building a successful startup. Full Story: YourStory
Four PR Pro Tips For Landing Holiday Gift Guides
For many consumer brands, the holiday season can make or break yearly revenue targets. Full Story: Forbes
MARKET RESEARCH
How to use ChatGPT for easy market research
Recently the methods and tools available for market research have significantly evolved. Full Story: Geeky Gadgets
8 ways to use social media for market research
As marketers, it’s our job to know our target audience’s needs and preferences. Full Story: sproutsocial
How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead
Consumer priorities are quickly changing with the possibility of a recession. Full Story: Entrepreneur
WEB DEVELOPMENT
11 Unusual HTML Tags to Boost Your Web Development Skills
HTML is a simple language, but its vocabulary is larger than you might realize. Full Story: Make Use Of
Elevating Web Development Practices In The Age Of Generative AI
In the ever-evolving landscape of web development, a new player has emerged to transform the way websites are designed, coded, and optimized. Full Story: BBN Times
10 Best AI-Powered Tools for Web Development
10 best AI-powered tools to create and manage websites and web development more efficiently. Full Story: Analytics Insight
Top 5 Python Libraries for Web Development
Explore the top 5 essential python libraries for web development, and how to use in projects. Full Story: Analytics Insight
Rust Vs Python: Which is The Better Programming Language?
Comparing Rust and Python: Discover the strengths and trade-offs of both languages. Full Story: Analytics Insight
How Are HTML Elements Stacked by Default?
In today’s article, you’ll learn how HTML elements are stacked by default. Full Story: Hackernoon
MARKETING AUTOMATION
Marketing automation that puts a smile on everyone’s face
The goal of a marketing operations professional isn’t to send ongoing communications to the target audience, it is to delight them. Full Story: MyCustomer
Here’s What Every Marketer Needs To Know Before Relying On AI For Content Creation
There’s no denying that recent developments in artificial intelligence (AI) have upended the content marketing landscape as we know it. Full Story: Forbes
Generative AI For Content Creation: How Marketers Can Use It
The quest for content that captures customers’ attention is perpetual in the ever-changing marketing landscape. Full Story: Forbes
6 Ways AI Image Generators Can Help Marketers
AI image generators can save time and money when producing all kinds of marketing materials. Full Story: builtin
How AI Can Scale Personalization and Creativity in Marketing
Marketers know creativity is what attracts an audience and commands its attention. Full Story: Harvard Business Publishing
ANALYTICS & BUSINESS INTELLIGENCE
How AI Enables Business Processes and Smarter Security
Leveraging AI to improve business processes and strengthen security. Full Story: spiceworks
How To Make GenAI Speak The Language Of Business
ChatGPT has changed the world, making generative AI the talk of the town. Full Story: Forbes
The Evolving Role of Artificial Intelligence in Business: Staying Ahead of the Curve
“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10.” Full Story: JD Supra
BRANDING AND DESIGN
7 Indicators That It’s Time To Update Your Branding
A strong brand is essential in today’s rapidly evolving business environment. Full Story: Forbes
Why Brand Building Is So Important For Startups
When it comes to startups, building a strong brand is not a luxury; it’s a necessity. Full Story: Forbes
What is your practice’s branding ‘logline’?
How, more than ever in this digital age, it can make or break your practice. Full Story: Chiropractic Economics
VOICE STRATEGIES
How to drop in on all your Echo devices at the same time
With Drop In on Echo speakers, your loved ones are just a voice command away! Full Story: Android Police
Google Assistant vs Google Bard – What’s the Difference?
Practical Applications: How Google Assistant and Bard Shape Daily Life. Full Story: PCguide
How to bypass confirmation when using Siri to compose messages
iOS/iPadOS can send a message you dictate immediately if you don’t want to review it. Full Story: Macworld
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