By Integrated Marketing Platform   | October 09, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Digital Marketing In 2023: The Ultimate Guide

Digital marketing has revolutionized how businesses attract and engage with potential customers for their products and services. Full Story: Forbes

How To Use Content Marketing To Improve Brand Loyalty

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. Full Story: Forbes

10 Effective and Innovative AI Tools for Marketing in 2024

These are the 10 innovative AI tools shaping marketing in 2024. Full Story: Analytics Insight

How to create a digital marketing strategy with AI

In today’s fast-paced digital landscape, staying ahead of the competition requires more than just a traditional marketing plan. Full Story: AI News

How to Run a Successful Influencer Marketing Campaign

Influencer videos are becoming an integral part of Aldo’s marketing strategy. Full Story: Canadian Business

Ethics In Digital Marketing: What To Know And How To Align

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. Full Story: Forbes

SOCIAL MEDIA

Five Common Social Media Marketing Myths

Social media marketing has taken off in the past decade. Today, almost every company has a social presence. Full Story: Forbes

LinkedIn Changes That Affect Marketers

Are you up to date on changes from LinkedIn? Wondering which LinkedIn updates are important to marketers? Full Story: Socialmedia Examiner

Organic vs. Paid Social Media: How To Align Your Strategy

In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media. Full Story: Search Engine Journal

4 Secrets to making social media video that gets noticed

Confidence, clarity, consistency, and creativity form the foundation of a successful video marketing strategy. Full Story: Fast Company

SEARCH ENGINE

How To Test Your Website Speed With Google Lighthouse

Use Google Lighthouse & enhance your website’s speed with this detailed guide. Uncover tips and tools for a fast user experience for SEO. Full Story: Search Engine Journal

Your SEO guide to finding and fixing broken internal links

Understand the impact of broken internal links on SEO and user experience and learn tips and tools to find and fix them effectively. Full Story: Search Engine Land

15 Best AI Writing Tools for Creating Engaging Content

As you know, we are living in an age, where the demand for high-quality written content is greater than ever. Full Story: Geeks Mint

How research on learning can help you understand advanced SEO concepts

Discover how active recall and cognitive load theory can transform your understanding of complex SEO concepts. Full Story: Search Engine Land

5 Ways to Use ChatGPT To Improve Your SEO Strategy

Are you looking for ways to improve your SEO strategy? Full Story: Social Media Today

5 tips in maximizing seasonal SEO for your website

Is seasonality taken into account in your SEO strategy? If not, know that a significant part of the budget for promotion merges into nowhere, Full Story: Data Conomy

MOBILE MARKETING

Mobile Marketing Quantitative vs. Qualitative Research Choosing the Right Approach

Report Ocean, a renowned market research firm that analyzes markets in over 150 countries and publishes 100,000+ reports annually, Full Story: Taiwan News

Is your company’s mobile app in need of an upgrade?

11 essentials to consider before you announce your latest improvements. Full Story: Fast Company

Benefits Of Marketing Automation and SMS Marketing Integration for Customer Engagement

In today’s fast-paced business landscape, connecting with customers is more crucial than ever for companies across diverse industries. Full Story: Hardware Secrets

DIGITAL SIGNAGE/ SCREEN MEDIA

Five Ways To Remix Retail Marketing With DOOH

It takes a lot to stand out in today’s retail environment. Full Story: Forbes

5 Ways Enhanced Connectivity Will Transform DOOH

The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, Full Story: ad exchanger

Three strategies industries use to drive results from programmatic ads

Programmatic ads have benefits for a wide range of objectives. Full Story: Marketing Week

EMAIL MARKETING

11 Ways To Keep Your Email Marketing Efforts From Going Stale

While email marketing remains a popular and viable way to reach customers, Full Story: Forbes

How to Grow Your Email Marketing List and Keep Subscribers Engaged

Turn your followers into subscribers and even customers with this ultimate email marketing guide. Full Story: Plann

8 Ways To Build Your Email Marketing Campaigns To Generate More Leads

Even though online marketers seem to come up with new strategies almost weekly, Full Story: JD Supra

Google Sets New Rules For Bulk Email Senders

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates. Full Story: Search Engine Journal

E-COMMERCE

What Is E-Commerce? Definition, Types & Getting Started

The Covid-19 lockdowns and restriction of buying fuelled an e-commerce boom, Full Story: Forbes

Why does Canada want small business to fail at e-commerce?

Canadian sellers simply can’t compete with sellers based outside of the country on shipping charges. Full Story: Toronto Star

How to create an e-commerce platform that helps a business operate more efficiently and scale faster?

Over the last few years, e-commerce has been booming in the world. Full Story: Business Insider Africa

The Power of UI/UX Website Design: Maximising Sales on Your e-commerce Website

In the digital age, e-commerce has become a thriving industry, revolutionising the way we shop and do business. Full Story: My Broadband

PUBLIC RELATIONS

How to Harness PR to Drive Growth for Startups

The idea that earned media can propel the growth of a new company is not a new one. Full Story: PR News

Public relations is good for your business

PR goes beyond customer service to include all other players who affect the business. Full Story: The Star

How PR and SEO Can Converge to Supercharge Your Online Exposure

Boost online visibility and improve search engine rankings by integrating public relations and SEO strategies. Full Story: Entrepreneur

MARKET RESEARCH

What does the evolution of search mean for market research?

Our digital lives continue to evolve at breakneck speed. Full Story: Research Live

Three Questions to Ask When Considering Market Research

Gathering insights directly from your target audience can mean the difference between success and failure. Full Story: Hawaii Business Magazine

WEB DEVELOPMENT

10 Best HTML project ideas for beginners

Here is a list of 10 best beginner-friendly HTML projects. Full Story: Analytics Insight

Exploring HTML5 Semantic Elements

If you missed the new semantic elements that HTML5 introduced, catch up with this primer. Full Story: Make Use Of

Python vs C#: Which Language is Right for Your Project?

Let’s compare Python and C# to help you decide which one is the best fit for your project. Full Story: Analytics Insight

15 AI Coding Tools for Developers to Write Better Code

As a developer, you may continuously look for methods to simplify your lives. Full Story: Geek Smint

Why HTTP Caching Matters for APIs

When users encounter slow load times or delays in response from any web application or API, Full Story: The New Stack

MARKETING AUTOMATION

The Role of Artificial Intelligence in Modern Digital Marketing

How do we generate revenue for New Age entrepreneurs? Full Story: CXOtoday

5 Human Advantages Marketers Can Use In The AI Revolution

These days, everyone’s talking about the looming chaos of the AI revolution. Full Story: Forbes

The Best Enterprise Marketing Automation Software Solutions

Manual management of marketing campaigns is becoming an increasingly lofty task, Full Story: Solutions Review

Understanding the ethics of artificial intelligence

With the growing use of AI in business, ethical considerations can no longer be ignored. Full Story: The Business Times

ANALYTICS & BUSINESS INTELLIGENCE

3 ways MOps can bridge the gap in marketing analytics

Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Full Story: Martech

Key Tips and Tricks to Leverage AI in Data Analysis

Unlocking the Power of AI in Data Analysis. Full Story: Analytics Insight

BRANDING AND DESIGN

How To Land Media For Your Personal Brand

In the digital age, personal branding is no longer a luxury; it’s a necessity. Full Story: Forbes

Automate Graphic Design Activity with ChatGPT Canva Plugin

Minimize your time to develop the design you need. Full Story: KD nuggets

Canva’s new ‘Magic Studio’ generative AI tools make graphic design easier

The AI can change your attire in a photo, reposition elements in an image, and even generate entire videos. Full Story: XDA

VOICE STRATEGIES

Google to add Bard AI to voice assistant, following Amazon

Big Tech companies are under pressure to add ‘generative’ AI chatbots to their longstanding voice assistants. Full Story: The Washington Post

How to customize Alexa’s voice, Wake Word, and Hunches

Ever felt that your smart home assistant’s voice doesn’t quite match your aesthetic or mood? Full Story: Cyberguy

What Is Bixby? How To Use Samsung’s AI Assistant

Bixby is Samsung’s very own artificial intelligence assistant designed to enhance the user experience on Samsung devices, Full Story: Cellular News

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