By Integrated Marketing Platform   | September 03, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Three Steps For Cracking The Gen Z Marketing Code

As Gen Z grows up, marketers focus with dogged determination to understand what makes this digital-first generation, one influencing culture at large, tick. Full Story: Forbes

How To Leverage Growth Marketing To Boost Slowing Sales

Retail sales were up 0.2% in June, but that doesn’t mean the U.S. economy is booming. First off, the bump was lower than projected. Full Story: Forbes

10 AI marketing tools your team should be using in 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Full Story: sproutsocial

6 Common Marketing Mistakes Your Business Could Be Making

Marketing strategies play a crucial role in shaping business success. Full Story: Forbes

Seven Steps To Striking The Right Chord: Mastering The Art Of Relevance Marketing

Throughout my career in marketing, I’ve encountered numerous individuals who equate marketing success to being the loudest voice in the room. Full Story: Forbes

Ethical Marketing Innovation In The Age Of AI And Big Data

By 2025, the globe will consume and store nearly 181 zettabytes of data, a 90-fold increase since 2010. Full Story: Forbes

SOCIAL MEDIA

4 Key Components For Social Media Marketing Success

You want your business to be successful, right? Of course you do. Full Story: Small Business Trends

How To Create A Social Media Branding Strategy For Your Business

Before the existence of social media, brands needed to use a third party—such as a newspaper, Full Story: Forbes

11 Social Media Content Types And Examples

What better way to engage with your audience than use the social media content type and channel best suited to them? Full Story: Search Engine Journal

15 TikTok tactics for brand social media success

Understanding what TikTok users want from the platform can guide brands to create high-performance content with astronomical reach. Full Story: PR Daily

How to Optimize Content and Media for a Mobile-First Audience

Did you know 80% of social media users rely exclusively on a mobile device? Full Story: Social Media Examiner

New social media features and updates you need to know this week

Updates from Threads, LinkedIn and, as always, X. Full Story: PR Daily

SEARCH ENGINE

SEO in the Age of Digital Marketing: Secrets to Online Success

SEO is the process of optimizing websites for search engines to obtain organic traffic, high-quality leads, Full Story: readwrite

How to structure people operations to scale SEO success

Want quicker results from your SEO campaigns? Expedite SEO’s business impact with these five steps for efficient people operations. Full Story: Search Engine Land

6 SEO Concepts To Focus On Right Now

Google’s ranking technology is constantly evolving. Stay up to date with these 6 SEO concepts. Full Story: Search Engine Journal

How to avoid decision fatigue in SEO

Decision fatigue lurks in the world of SEO. Full Story: Search Engine Land

How to Write an SEO Friendly Blog Post

Writing optimized blog posts for search engines and for people is a skill. Full Story: JD Supra

Why Do You Need An SEO Audit? A Deep Dive Into Effective Optimization

You’ve built a stunning website, loaded it with compelling content, and eagerly awaited a flood of visitors. Full Story: Harlem World Magazine

MOBILE MARKETING

MMS Messaging 101: More than Just Texting

Mobile marketing is one of the most powerful ways to propel your business to success in the 21st century. Full Story: Business News This Week

What Is Mobile Security? Definition & Best Practices

Mobile security is a component of an overall digital security strategy, Full Story: Forbes

SMS marketing and brands: why more than just your message matters

Getting what you pay for is probably one of the oldest truisms in the world of commerce. Full Story: Mobile Marketing

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage’s role in multisensory customer engagement

Marketing in 2023 is often thought of as an entirely online affair: email lists, targeted ads, influencer brand deals, etc. Full Story: AV Magazine

Four tips to help you choose the right screen media for your operation

With increasing infrastructure developments on the horizon comes a growing demand for raw materials, Full Story: Recycling Product News

EMAIL MARKETING

Dominate the inbox with your free 46-point email marketing checklist

Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. Full Story: Martech

Email Marketing Myths Debunked

There are a lot of myths around email marketing. Full Story: MarketingProfs

Email Marketing Deliverability Best Practices

Email marketing deliverability is an essential part of having a successful email campaign. Full Story: Security Boulevard

How to Elevate Your Email Marketing Game With Custom Mailchimp Templates

In today’s ever-evolving digital landscape, where information bombards us from all directions, Full Story: Tech Guide

Four Effective Ways To Improve Your Email Open Rate

Are you struggling to get subscribers to open your emails? If so, you’re not alone. Full Story: Forbes

E-COMMERCE

How to Protect Your Business From E-Commerce Fraud

Almost a decade ago, theft at brick-and-mortar stores was common. Full Story: G2

The role of e-commerce analytics in informing business strategy

Learn why it’s imperative brands understand the role analytics play in the success of their e-commerce efforts, Full Story: Retail Customer Experience

4 Go-To Ways To Increase eCommerce Sales

There’s never been a better time to bolster your eCommerce marketing efforts. Full Story: Business Matters

5 Ways to Future Proof your eCommerce Success

The pressure is on eCommerce retailers to meet ever-changing consumer expectations. Full Story: MartechSeries

Why You Need to Optimise Your Ecommerce Product Pages with These Technical SEO Steps

SEO for Ecommerce is big business. Competition is fierce, and standing out is all about Page 1 visibility in Google. Full Story: startup.info

Optimizing the e-commerce payment experience

Merchants and consumers want an easy and secure online payment experience at checkout. Full Story: Digital Commerce 360

PUBLIC RELATIONS

What Is Modern PR, and Why Is It Crucial for Your Brand? Here’s What You Need to Know

Learn why modern PR is so essential for your sales! Full Story: Entrepreneur

3 tips for comms pros creating a clean energy PR strategy

From solar to wind farms, convincing communities of the benefits of these projects takes time and trust. Full Story: PR Daily

Using public relations to boost your SEO

A good PR plan will elevate brand awareness, create a positive brand image, enhance media relations, Full Story: Smart Business

MARKET RESEARCH

Harnessing AI For Market Research: Opportunities And Challenges

In an increasingly dynamic business landscape, leveraging insightful market research is more essential than ever. Full Story: Forbes

It’s Time For Market Research To Evolve

If you read the news—on nearly any subject—then you’ve probably seen references to data from the Pew Research Center, Full Story: Forbes

WEB DEVELOPMENT

10 Best AI Website Builders

The landscape of website building has undergone a radical transformation with the advent of artificial intelligence (AI). Full Story: Unite.Ai

How To Count Website Visitors PHP

Welcome to this guide on how to count website visitors using PHP. Full Story: Robots.Net

Android and iOS App Development with C# and .NET MAUI

Mobile apps have become ubiquitous, with Android and iOS dominating the market. Full Story: Programming insider

How To Load Image In PHP

When it comes to web development, PHP is a popular and versatile scripting language. Full Story: Robots.Net

A Comprehensive Comparison Between .NET vs. React Native for Application Development

In application development, choosing the proper framework can impact the success and efficiency of your projects. Full Story: TechEngage

MARKETING AUTOMATION

30+ AI Tools For Startups (September 2023)

Workplace creativity, analysis, and decision-making are all being revolutionized by AI. Full Story: Marktechpost

Sales & Marketing Automation Campaigns to Spark Success

Learn how automation campaigns can help your company to get more customers and grow profits. Full Story: CMM

Exploring The Ethical Implications Of AI For Lead Generation

Rapid advancements in artificial intelligence (AI) have transformed numerous industries, including digital marketing. Full Story: Forbes

Should AI attempt absolutely everything?

Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Full Story: Martech

ANALYTICS & BUSINESS INTELLIGENCE

5 Skills All Marketing Analytics and Data Science Pros Need Today

Speed up and slow down. Every marketing analytics and data science professional encounters this seemingly incongruous challenge. Full Story: KD nuggets

The Power Of Business Intelligence—And How To Put It Into Practice

CRMs, Excel spreadsheets, web-based measurement tools and reports of all kinds—now it’s all about data. Full Story: Forbes

BRANDING AND DESIGN

The Evolution of Product Branding in the Age of GPT

Traditional brand identity is transforming into dynamic narratives through GPT and “prompt engineering.” Full Story: Psychology Today

Why You Should Be Thinking About Sonic Branding in 2023

Good branding is all about memory. Full Story: Inc.

Branding on a Budget: 5 Tips for Marketing a New Business on a Tight Budget

A strong brand presence is crucial if you want to find success in a competitive industry. Full Story: Startupguys

What to Do When a Personal Brand Clashes With the Corporate Reputation

How can employees make sure that their own personal brands are not blamed for the reputation crises of their employers? Full Story: Entrepreneur

6 Ways You Can Avoid Blurry Canva Designs

Spent hours on your Canva design only for it to turn out blurry? Try these fixes. Full Story: Make Use Of

VOICE STRATEGIES

Samsung Bixby Gets New Quirky Custom Voice Feature

Samsung Bixby has introduced a new feature that allows users to customize their voice for Bixby. Full Story: Analytics Insight

Can Siri or Alexa help with CPR?

Voice assistants like Google Assistant, Siri and Alexa can help with things like the weather and recipes, but what about CPR? Full Story: CNN

Amazon Alexa features secret prompt which can save you from awkward conversations

It turns out that Amazon’s Alexa can not only set reminders to take your dinner out of the oven and turn on your lights, Full Story: LAD Bible

How to Change the Keyboard Shortcut for Siri on a Mac

You can change Siri’s default keyboard shortcut to whatever key you prefer. We’ll show you how to do it. Full Story: Make Use Of

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