By Integrated Marketing Platform | December 09, 2019 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
5 Effective Marketing Video Tips for Your Small Business
You’re almost there. You have your blog up and running and you’re publishing content consistently. You have the copywriting handled. Full Story: Small Business Trends
How to Use Influencer Marketing for Explosive Business Growth
Do you find yourself looking towards influential internet personalities before you make a buying decision? If so, you’re not alone. Full Story: Business 2 Community
10 Charts That Will Change Your Perspective Of Marketing Technology
83% of B2B marketers are going to focus more and invest in data analytics in 2020 according to a recent survey by Dun & Bradstreet. Full Story: Forbes
116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020
Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? Full Story: Social Media Today
Performance Video is the Future of Marketing. Here’s Why.
The marketing world moves a mile a minute and it can be hard to identify what trends will dominate the landscape. Full Story: Forbes
Eight reasons why your content marketing fails
Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of both. But the main reason it fails is because it stops. Full Story: Econsultancy
4 Best Membership Marketing Strategies That Will Boost Conversions
A membership site rests on two main pillars – content and the site’s members. Once your content is up, you have to work constantly to make sure that you have new members coming in. Full Story: Business 2 Community
What You’re Doing Isn’t Marketing
Recently I was discussing a potential marketing project with the CEO of an engineering company. Full Story: Business 2 Community
SOCIAL MEDIA
5 Ways Social Media Videos Will Benefit Your B2B Business in 2020
When explaining the importance of social media videos to executives at companies that serve the B2B market, you’ll likely be met with dismissive chuckles and disagreeing head shakes. Full Story: Entrepreneur
The holiday season can bring lots of cheer and scams especially for those who are always on social media. Full Story: KGUN
How to Create a Winning Social Media Strategy in 2020
As soon as you think you’ve got this social media marketing thing down, something happens. It’s always changing. How are you supposed to keep up? Full Story: Business 2 Community
How to use social media for marketing
Social media has changed the world’s business system. Now, the marketing agencies offer plans which are related to social sites more than of the conventional TV or print media advertisement. Full Story: VENTS Magazine
SEARCH ENGINE
How to Make SEO Happen in 2020
Effective search engine optimization takes preparation and planning. Random action produces haphazard results. Here’s how to make your SEO plans come to life in 2020. Full Story: Practical Ecommerce
Moreover, it takes a longer time to generate organic search traffic through search engine optimization, whereas, a successful PPC (pay per click) ad campaign can easily show your website on the first page of the search results. Full Story: VENTS Magazine
12 Ways to Build a Winning SEO Strategy on a Small Budget
We’ve read the blogs, we’ve heard the talks, we’ve seen the case studies. Big brands are winning at SEO. Full Story: Search Engine Journal
Use Your Competitors’ Keywords to Create a Superior SEO Strategy
Many entrepreneurs are hesitant to change their well-established SEO practices for fear of losing hard-earned traction. Full Story: Business.com
MOBILE MARKETING
UK Christmas shoppers are mobile-driven
A minority of consumers in the UK say they have bought goods or services on their mobile device directly from an ad (42%), but this rises to 64% who would purchase something directly from an ad if the product is relevant to them. Full Story: Warc
WhatsApp mobile apps updated with major new voice call feature
WhatsApp, the popular messaging app owned by Facebook, has been updated on Android and iOS with an important new feature: call waiting. Full Story: SlashGear
If you carry around a smartphone — and there’s a pretty good chance you do — you already tote around a cellular hotspot in your pocket. Full Story: Tom’s Guide
Mobile trends to look forward to in 2020
Another year, another line up of smartphone trends to look forward to. This year brought us mechanized selfie cameras, in-display fingerprint scanners, variations of the notch and triple cameras. Full Story: SlashGear
DIGITAL SIGNAGE/ SCREEN MEDIA
AirDroid Business unveils Android digital signage solution
Sand Studio, a mobile device management company, has upgraded its MDM platform AirDroid Business to add digital signage features. Full Story: Digital Signage Today
Creative ROI ambition – the way forward for DOOH
The first ever dynamically updated DOOH campaign to run in the UK was delivered a full ten years ago for Nokia. Full Story: The Drum
EMAIL MARKETING
What does your email marketing look like? Do you use an email marketing software, such as MailChimp or HubSpot? Full Story: Business 2 Community
Top 10 Best Email Marketing Services Software Platforms for 2020
In this article, we will deep dive into the key must-have features of email marketing platforms, best practices while using such a software and the top 10 email marketing software tools available today. Full Story: MarTech Advisor
E-COMMERCE
How To Fight Fraud Without Cheapening Consumer Experiences
Everything has a price. And the price for a richer consumer experience online and via mobile — one of the defining trends of payments and commerce in 2019, and probably well into the 2020s. Full Story: pymnts.com
8 ways that media can drive ecommerce
The fusion of digital media and ecommerce is revolutionising retail as the smartphone takes over from the high street as the main shop window for many brands. Full Story: CampaignLive
PUBLIC RELATIONS
How public relations specialists are using technology to delight clients
PROFESSIONALS in the public relations space are always working hard to help clients get their share of the spotlight. Full Story: Tech Wire Asia
Going beyond grammar in your PR writing
While we have tackled the subject many times, we still get a lot of inquiries from readers on how they can improve their writing. Full Story: Business Mirror
MARKET RESEARCH
Top 5 Tips of Market Research: How to Attract more Clients to Your Website?
Having a website means putting in the work to attract more clients online and market research can help to increase our sales. Full Story: MarTech Advisor
WEB DEVELOPMENT
Secrets To What Variety a Great Website Design?
There is much to a great website than a good choice of fonts and captivating graphics. Sure, your users will appreciate and understand all those things, but if your website is lazy and clunky and difficult to use, fancy graphics lost save it. Full Story: Byte Bell
Common UI design mistakes that are killing your conversion rate
There is no doubt that effective and engaging UI design can make a significant contribution toward your conversion rates. Full Story: e27
MARKETING AUTOMATION
The 10 Best Examples Of How Companies Use Artificial Intelligence In Practice
All the world’s tech giants from Alibaba to Amazon are in a race to become the world’s leaders in artificial intelligence (AI). Full Story: Forbes
2020 Predictions: AI, Disinformation, and Human Augmentation
Ten years ago, I invited the community to envision the future of Data, AI and Analytics (I called it then:“BI 2020”). Full Story: Forbes
ANALYTICS & BUSINESS INTELLIGENCE
AI AND BI: POWERING THE NEXT-GENERATION OF ANALYTICS
Business Intelligence has had an impactful history as traditional BI originally appeared in the 1960s as a system of sharing information across organizations. Full Story: Analytics Insight
How to sell data and analytics to stakeholders
There’s an inherent need for data-driven business decision making, but linking this demand to specific business benefits and outcomes can be difficult. Full Story: CIO New Zealand
BRANDING AND DESIGN
Be the memorable fish: You should spend time and money defining your brand
It’s quite common, in entrepreneurial and startup circles, for the uttering of the word ‘brand’ or even ‘marketing’ to be met with grimaces and rolling eyes. Full Story: SmartCompany.com.au
The Power of Impression-Based Campaigns to Grow Your Brand
I am a search marketer. I always do keyword research before launching any marketing campaign, I can’t help myself. Full Story: Search Engine Journal
VOICE STRATEGIES
How to Get More from the Voice of the Customer in 2020
While a cohesive CX strategy has many elements, Voice of the Customer (VoC) activities are an important component in understanding your customers’ needs and behaviors. Full Story: Business 2 Community
Are Smart Speakers Really Smart?
The launch of Amazon’s Echo device in 2014 popularized the idea of devices where the only means of interaction is through voice and conversation. Full Story: Forbes