By Integrated Marketing Platform | February 11, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,
MARKETING STRATEGY
Three Ways To Improve Your Video Marketing Strategy With Influencers
It’s no surprise that video marketing has been on the rise. Full Story: Forbes
The Shocking Truth About Digital Marketing
A study by Smart Insights (membership required) shows that 4 in 10 businesses don’t have a “defined” digital marketing strategy. Full Story: Forbes
4 Mobile Marketing Tips for New Business Owners
If you missing a huge opportunity if you aren’t trying to connect with your customers on their mobile devices. Full Story: Business.com
How to Build Long-Lasting Customer Relationships (3 Ways)
As a business owner, it’s crucial to create a strategy that builds healthy, positive customer relationships. Full Story: Business 2 Community
6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)
The marketing industry should have taken it as a warning, and some of us did. Full Story: Search Engine Journal
6 Marketing Personalization Strategies for 2020
Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). Full Story: CMSWire
Master These Five Lines Of Effort To Achieve Startup Success
Throughout my career, I’ve had the privilege of working with hundreds of outstanding technology startups. Full Story: Forbes
Is diversity just a marketing strategy?
Growing up as a black girl in a private school exposed me to a lot of performative activism that did more damage than healing. Full Story: The Miami Hurricane
SOCIAL MEDIA
3 Reasons Why Social Media Isn’t Working for Your Business
If I had a dollar for every time I’ve overheard this sitting in a coffee shop or restaurant – well, I’d probably have an extra $100 dollars in my bank account or more. Full Story: Social Media Today
How To Get The Most Out Of Your Brand’s Social Media Campaign
Social media allows brands to interact with their audience on a platform where they are already engaged. Full Story: Forbes
5 Tips for Winning with Influencer Marketing
For small and even medium-sized businesses the use of social media influencers is still a relatively new area of marketing. Full Story: Customer Think
Reddit Marketing – What You Need to Know
When it comes to Social Media marketing, there is an unexpected and often overlooked platform … Reddit Marketing. Full Story: Business 2 Community
SEARCH ENGINE
SEO in 2020: What You Need to Know
We made it to 2020! That in itself is something to celebrate! But, have you noticed all the search engine changes as we have leading up to this momentous year? What gives? What’s changed? Full Story: Business 2 Community
Become an SEO Expert and Make Your Business Stand Out Online
SEO is a crucial element of any marketing strategy, bringing in organic traffic to your webpages with relatively little expenditure. Full Story: Thehour.com
You have a great product or service, and your potential customers are spread out worldwide. Full Story: Search Engine Journal
16 On-Page SEO Factors You Must Update On Your Blog At All Times
You need to keep everything you write updated. Especially when it comes to all on-page SEO factors. Full Story: Business 2 Community
MOBILE MARKETING
Smartphones are enabling new kinds of experiential marketing
Smartphones are making possible new kinds of marketing experiences in restaurants, bars, stadiums and other real-world spaces. Full Story: ClickZ
Mobile App Development Factors Transforming Ecommerce Business
Mobile applications for eCommerce stores are changing the market nowadays, which is likewise considered as a reliable method for gaining excellent benefits. Full Story: Customer Think
TikTok, Apple Search rival duopoly in ROI for app marketers, study says
Apple Search Ads, which highlight apps in the iPhone maker’s App Store, appeared in all 12 of the regional and vertical rankings that Singular tracks. Full Story: Mobile Marketer
Mobile Search Increases Its Appeal To Advertisers
The dramatic increase in smartphone use has many consumers glued to their screens. Full Story: Digital Media Solutions
DIGITAL SIGNAGE/ SCREEN MEDIA
How Retailers Can Utilize In-Store Digital Signage
Modern signage can turn intent into action while delivering insights. Full Story: BizTech Magazine
Samsung’s New The Wall Display: Is 583 Inches Large Enough?
Samsung has expanded its The Wall lineup of Micro LED-based displays with two models featuring 437 and 583-inch diagonals. Full Story: AnandTech
EMAIL MARKETING
3 Easy Ways to Refresh Your Email Marketing Strategy for 2020
The apple of every retailer’s eye is a loyal customer. Full Story: Total Retail
Transactional and marketing emails: Things you need to know
The first question anyone can ask is why transactional emails are important or what is the difference between transactional email and marketing email? Full Story: Business Matters
E-COMMERCE
3 Inventory KPIs to Drive Ecommerce Profits
Basic inventory management involves tracking quantities by channel, location, and return rates. Full Story: Practical Ecommerce
How SMEs can emulate the success of Amazon through ecommerce personalisation
Whatever your feelings are towards Amazon, there is no denying that they have revolutionised ecommerce and now set the bar for the personalised experience of users when it comes to online shopping. Full Story: SME Magazine
PUBLIC RELATIONS
Five FAQs for people looking to go into PR
Public relations is a complex profession, and many people aren’t really sure what it entails. Full Story: Media Update
Measuring the value of PR isn’t easy, but that doesn’t mean we should give up trying
Based on my interactions with PR leaders last year, PR measurement will be front-of-mind for many in 2020. Full Story: MuMbrella
MARKET RESEARCH
Smartphone Applications Market research details shared in the report
Smartphone Applications Market research reports focus on size, share, growth, manufacturers and forecasts by 2025. Full Story: WhaTech
Edison Mail Uses Your Emails For Market Research
Popular Apple Mail alternative Edison Mail scans your emails for market research so companies can make “better investment decisions” among other uses. Full Story: The Mac Observer
How to Make a Professional Website That Will Actually Get People to Notice You
Keeping up your own professional website can be critical to your success. Full Story: MONEY
How to Build a Beautiful, User-Friendly Website on a Budget
When your business is just starting out, it’s entirely possible you don’t have the capital to invest in designers and developers to build your web presence. Full Story: Thehour.com
WEB DEVELOPMENT
How to Make a Professional Website That Will Actually Get People to Notice You
Keeping up your own professional website can be critical to your success. Full Story: MONEY
How to Build a Beautiful, User-Friendly Website on a Budget
When your business is just starting out, it’s entirely possible you don’t have the capital to invest in designers and developers to build your web presence. Full Story: Thehour.com
MARKETING AUTOMATION
How Will Your Career Be Impacted By Artificial Intelligence?
But when it comes to the impact of artificial intelligence (AI) on people’s careers, the recent past provides some intriguing clues. Full Story: Forbes
Artificial intelligence: Tackling the risks for consumers
Artificial intelligence and automated decision making processes can pose certain threats to consumers. Full Story: Modern Diplomacy
ANALYTICS & BUSINESS INTELLIGENCE
Three challenges that will make or break your BI and analytics investment
The corporate road to business intelligence has long been paved with good intentions. I was a CIO, so I know this firsthand. Full Story: Diginomica
Data-Driven Decisions Start with These 4 Questions
A big part of the problem is that numbers that show up on a computer screen take on a special air of authority. Full Story: Harvard Business Review
BRANDING AND DESIGN
Three ways to develop a branding strategy for your business
However, you cannot call yourself a brand if you don’t have consistency in your branding strategy. Consistency determines the flow of your branding strategy. Full Story: Media Update
Five Personal Branding Verticals To Focus On In 2020
Whatever industry you’re in, developing a personal brand is practically paramount. Full Story: Forbes
VOICE STRATEGIES
Nearly 70% of US smart speaker owners use Amazon Echo devices
Amazon’s dominant position in the U.S. smart speaker market will continue through this year and the next, with rivals like Google and Apple only making slight dents in Amazon Echo market share, according to a report published today by eMarketer. Full Story: TechCrunch
Give Your Brand A Voice Customers Will Remember
Voice is a powerful element of any character, animated or real. Full Story: Forbes