By Integrated Marketing Platform   | July 07, 2020 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

How digital marketing can help small businesses during a pandemic

It’s been more than six months that everyone is suffering from such a phase that no one ever expected. Full Story: THE WEEK

How to Win at Content Marketing During a Pandemic

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. Full Story: Business 2 Community

52% of marketers increased spend since the pandemic outbreak

Marketing agency Merkle has released a special edition of its quarterly Customer Engagement Report focused on the COVID-19 crisis and its impact on marketers. Full Story: Netimperative

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌

he‌ ‌COVID-19‌ ‌pandemic‌ ‌has‌ ‌fundamentally‌ ‌transformed the world as we know it. Full Story: Business Insider

Leading (and learning) through uncertainty: a B2B marketing agency director’s perspective

As a leader, you’re the person everyone turns to in a crisis – it’s your job to guide your team and your customers through challenging times. Full Story: B2B Marketing Online

3 Reasons Why You Should Provide Curated Content to Your Audience

Creating content from scratch is challenging. Instead, you could curate content and still provide significant value to customers. Here’s how. Full Story: Business.com

Entrepreneurship in the Covid-19 Era

From mainstreaming remote working, cutting global travel to a comprehensive digital shift, the outbreak has changed the way businesses are executed. Full Story: Entrepreneur

The Benefits Of Promoting Your Business With Virtual Events

In recent months, many live events were canceled because of the Covid-19 pandemic. A great deal of publicity surrounded canceled concerts, sporting events and festivals. Full Story: Forbes

SOCIAL MEDIA

7 Common Misconceptions About Social Media Marketing

Since the onset of the global coronavirus pandemic, businesses—small businesses and multinational corporations—are paying more attention to social media and other digital marketing channels. Full Story: Business 2 Community

Social Media for Small Business

There is no need to establish a cause for your business to be involved with Social Media. The question is, how do I get started? Full Story: Digital Market News

How to Manage Negative Social Media Comments

At some stage, all social media managers will have to deal with negative comments on their brand Pages or posts. Full Story: Social Media Today

‘Real’ Stories Crucial for a Fashion Brand’s Social Media Marketing

Denim brands that stand out in a sea of blue are the ones that tell a compelling and honest story. Full Story: Sourcing Journal

SEARCH ENGINE

The 3 Types of SEO Reports You Should Be Building in 2020

Want your website to stay competitive in 2020 and beyond? Here’s a walk-through of three types of SEO reports you should use and how to build them. Full Story: Search Engine Journal

10 Effective SEO Techniques To Drive Organic Traffic In 2020

The speed with which SEO is changing has changed the SEO techniques as well. Full Story: Programming Insider

SEO Made Simple: A Step-By-Step Guide for 2020

If you are into digital marketing or own a website, you must have heard about SEO before. Full Story: Newswire

On Page SEO: The Key Considerations for Ranking Higher on Google

Are you looking for ways to improve your ranking on Google? Want to know the key SEO considerations when optimizing your business website and content? Full Story: Social Media Today

MOBILE MARKETING

How Value Is Created Through The Android Platform?

Opportunities are Highly Available around us, and the only fact is to identify it. Full Story: Customer Think

Apple Is Killing A Billion-Dollar Ad Industry With One Popup

When Apple’s WWDC 2020 digital-only Keynote event kickstarted, all eyes were on the new mac OS Big Sur and the ambitious Apple Silicon chips. Full Story: Medium

How to Go Mobile-First in the Age of Mobile Marketing

Mobile-first will become the norm. Be prepared with these tips. Full Story: Business.com

Uber reportedly set to pick up Postmates for $2.65bn

Uber has reportedly agreed to acquire the US delivery service Postmates for $2.65bn (£2.09bn) as the ride-hailing giant seeks to strengthen its position within the US food delivery game. Full Story: MobileMarketing Magazine

DIGITAL SIGNAGE/ SCREEN MEDIA

Digital signage helps cinemas reopen safely

Reopening safely and managing social distancing was top of the priority list when the team at Odeon Cinemas Group was planning their reopening following a three-month closure. Full Story: AV Magazine

2 ways digital signage can help retailers reopen

As many governments around the world have loosened COVID-19 shelter-in-place restrictions, retailers and other businesses are left wondering how they can reopen safely and effectively. Full Story: Digital Signage Today

EMAIL MARKETING

The Benefits of Investing in an Email Marketing Platform and 12 Platforms You Should Consider

With the help of the right platform, you can simplify your email marketing efforts and improve your customer experience. Full Story: TrendinTech

Top 7 benefits of email marketing to your business

We’ve decided to create this guide to remind everyone of the amazing benefits that come with email marketing. Full Story: KnowTechie

E-COMMERCE

Will Big Ecommerce Players Be the Biggest Winners in Germany?

If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number. Full Story: eMarketer

Coronavirus impact: A segue to eCommerce life

This digital transformation of goods has benefitted both the consumer and the retailer. Full Story: Moneycontrol.com

PUBLIC RELATIONS

The PR industry needs to manage its reputation through diversity

The PR industry must live up to diversity strategies and focus on breaking down stereotypes to remain relevant in a competitive marketing landscape. Full Story: PR Week

Weathering the storm: PR during a crisis

Often out of the limelight, PR firms and solo agents — an integral cog in the industry’s machine — have juggled the publicity needs of clients as the COVID-19 health crisis left no sector unaffected. Full Story: Realscreen

MARKET RESEARCH

DHS Funds U.S. Small Business Research

More than two dozen research contracts have been awarded to 23 small businesses to participate in phase one of the Department of Homeland Security (DHS) Science and Technology Directorate’s Small Business Innovation Research (SBIR) program. Full Story: Signal Magazine

Digital Printing Market Research Report Based on Technology Assessment, Application and Outlook Analysis Report 2020-2027

Digital printing technology is used to print images, design, and graphics on object including cloth and other material. Full Story: 3rd Watch News

WEB DEVELOPMENT

Major Mistakes That You should avoid in 2020 while developing iOS Application

A successful mobile application is a key to success. A happy business runs with the perfect app. Full Story: Customer Think

6 Ways Offshore Web Development Can Improve Your Business

Your website is the face of your business. It tells the world who you are and what you stand for. Tech Times

MARKETING AUTOMATION

How to Grow Your Business With the Help of Marketing Automation

A case can be made these days for just about any business to implement marketing automation. Full Story: AllBusiness.com

Property experts turn to marketing automation to power customer conversations

Home builder specialist Strata has invested in new marketing technology to ultra-personalise its customer comms – resulting in its first tailored email exchange doubling the average open and clickthrough rates. Full Story: Bdaily

ANALYTICS & BUSINESS INTELLIGENCE

Are your business intelligence investments going to waste?

Companies are investing in BI tools and data analysts but are often under-utilising them. Full Story: ITProPortal

Things Investors Need to Know about Business Intelligence (BI) Market Future

The Global Business Intelligence (BI) Market has witnessed continuous growth in the past few years and is projected to grow even further during the forecast period (2020-2025). Full Story: Morning Tick

BRANDING AND DESIGN

Why Branding Based On What You Want Is The Most Successful

By now we all know that your “brand” is supposed to quickly communicate who you are, what you represent and why you’re different than the competition. Full Story: Forbes

16 Overlooked Strategies To Help A Business Enhance Its Brand

Any marketing graduate can tell you why brand recognition is vital within a crowded marketplace. Full Story: Forbes

VOICE STRATEGIES

How To Build A Chatbot That Doesn’t Sacrifice The Human Touch

The ability to seamlessly engage customers in a digitally enabled conversation is critical nowadays to delivering a superb customer experience (CX). Full Story: Forbes

The Great Voice Assistant Face-Off

I finally made up with my Amazon living room smart speaker. That’s the one I called Echo, so Alexa doesn’t answer by mistake. Alexa lives inside a Sonos One speaker in the bedroom. Same voice assistant, different speakers. Full Story: EE Times

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