You Can’t Pause Your Brand. Is It Ready for an Economic Downturn?

As we face the perfect storm of war, rising energy prices, plummeting valuations, stagflation and consumer belt-tightening, it’s clear there are few safe havens from the turbulence. Full Story: Adweek

Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

The “three Rs “concept has arisen around the idea of influence in the social media age. Full Story: Entrepreneur

Pros And Cons Of On-Demand Logo Design

There’s never been as much focus on on-demand services as there is today. Full Story: Forbes

6 Ways to Market Your Brand on LinkedIn

Building a strong, recognizable online presence is important to your brand. Full Story: Inc. Magazine

Why Branding Your Business Is Important In 2022

Jeff Bezos famously once said, “A brand for a company is like a reputation for a person. Full Story: Forbes

Four Core Elements Of Building A Trusted Brand

This is true for nearly every relationship, whether it be person-to-person or entity-to-person. Full Story: Forbes

The ‘Big Idea’: Five Keys To The Future Of Brand Marketing

In a data-driven world, measurement and performance reign supreme. And that shouldn’t change. Full Story: Forbes

How To Leverage Emotional Storytelling In Your Branding

Storytelling is as old as language itself, having originated around our ancestors’ primal campfires, or perhaps in the safety of dark caves, back in the very beginnings of our human story. Full Story: Forbes

How great customer experience can drive brand loyalty

With higher expectations, increased flexibility and ease of shopping, customers are now willing to walk away from brands that don’t deliver on the customer experience (CX) they want and need. Full Story: TechNative

Five reasons why promotions are your brand’s best secret weapon

A world apart, but both entries demonstrated the power of promotional activation to achieve measured objectives, and at the same time win over hearts and minds with strong emotional content. Full Story: The Drum