The Importance Of Building A Brand Through Organic Growth

Today’s model for building a company’s brand is drastically different from those of the past. Full Story: Forbes

How to Manage Business Risks When Building a High-End Brand

Highlighting the risks in your business and presenting solutions can earn the trust of potential investors. Full Story: Entrepreneur

15 Concrete Ways To Improve A Business’ Branding Strategy

Branding and marketing go hand in hand. Full Story: Forbes

How to avert a branding identity crisis

If your organization rebrands, but doesn’t actually transform, it’s in the throes of an identity crisis, writes Deroy Peraza, cofounder of the branding agency Hyperakt. Full Story: Fast Company

Putting An End To Reporting Madness: Best Practices For Using Analytics Catalogs

Have you ever stopped to think about how much time your organization spends on reporting? Full Story: Forbes

Marketing Analytics B2b Roles And Responsibilities?

As a whole, marketing specialists focusing on product marketing synthesize research to make better decisions about where they sell products and what customers buy, as well as what price they sell their products for. Full Story: ICTSD

What makes a truly great brand name?

Competition to stake a claim on a great brand name is fierce, and companies have always mined language for brand names that trigger the best associative meaning. It’s a tried-and-true part of the branding process. Full Story: Creative Review

The Future Of Brand Opportunities In The Metaverse

One of the most significant technological developments on the horizon is the shift from Web2 to Web3. Full Story: Forbes

Why it’s a bad idea for startups to make their branding distinctive

As someone who has worked in branding for more than 15 years, I don’t think this subtlety was a failure—it shows that the company is paying… Full Story: Fast Company

Branding In 2022: Merging Meta And Real Life

NFTs, the metaverse and Web3 are all hot topics in 2022, but all of these buzzwords seem to be related to the digital universe. Full Story: Forbes