Why the answer to rising customer expectations lies in the email inbox

Email remains a customer-centric channel, with marketing automation letting brands personalise their customer experience – at scale – while learning more about their audience. Full Story: Econsultancy

Top Innovative Artificial Intelligence (AI) Powered Startups Based in the Netherlands

Artificial Intelligence (AI) is expanding worldwide, and many unique and exciting startups are trying to solve real-world problems using AI. Full Story: MarkTechPost

Using AI to Make Marketing Resonate

Artificial intelligence (AI) and machine learning are being used these days in businesses of all kinds to streamline operations, make better decisions, and predict the future behaviors of employees and customers. Full Story: Destination CRM

Insurance and marketing automation: all you need to know

In several articles on our blog, we have talked about how the insurance industry is undergoing profound changes as a result of digital transformation. Full Story: Doxee

The Big Risks You Need to Avoid When Using Marketing Automation

Whether you’re interested in maximizing efficiency or just making sure your newsletter goes out on time, every time, marketing automation tools can help you achieve your goal. Full Story: Entrepreneur

The Power of Sales & Marketing Automation

It’s high time brands broke down the silos between sales and marketing. Both the teams rely on automation, but how can it create alignment? Full Story: MarTech Cube

5 Vital Benefits of Marketing Automation for Your Business

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. Full Story: TechDay

Email Marketing vs. Marketing Automation: What’s the Difference?

The business world is full of jargon, and we’re here to help you understand what people are talking about. Full Story: The Motley Fool

Artificial Intelligence And The Future Of Marketing

Actually, though, the chances that there are people out there doing marketing today and not using AI in any shape or form is somewhat unlikely. Full Story: Forbes

A Marketer’s Guide on How to Supercharge Your Outreach Through Sales Outreach Automation

Automating your sales outreach can be a major win for you and your customers. It can potentially reduce your costs by freeing up time for more value-added activities, and it can unlock additional revenue. Full Story: CustomerThink