By the Numbers: What PR pros should know about small businesses

Companies with fewer than 500 employees make up 99.9% of all businesses in the United States, according to the U.S. Chamber of Commerce. Full Story: PR Daily

Investor Relations Is the New Frontier for AI

While it may seem ubiquitous now, Generative AI technology is still relatively new. Full Story: propmodo

Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital

In digital ads, the arsenal of tools provided by international mar-tech and PR-tech startups has been pivotal in achieving strategic objectives. Full Story: Forbes

A complete guide to corporate access platforms for investor relations

These 10 corporate access platforms, CRM systems and meeting technology providers are powering the investment engagement landscape. Full Story: IR Magazine

Why PR Trails Behind Marketing In B2B (And How It Can Catch Up)

The business-to-business (B2B) industry has long witnessed the competitive interplay between public relations (PR) and marketing. Full Story: Forbes

Public relations strategies for reaching Gen Z

To reach younger audiences, brands and public figures are going direct through visual communications. Full Story: Axios

How is AI Being Used in Public Relations in 2024?

Artificial intelligence is becoming an increasingly important tool for public relations professionals in today’s fast-paced world. Full Story: Entrepreneur

Why Companies Need Public Relations And How To Get Started

According to my calculations based on data from NAICS and Statista, around 20 million companies serve roughly 579 million people across North America. Full Story: Forbes

Trust is earned, not bought: The benefits of ethical public relations

Ethics are essential in every industry, but they’re particularly crucial in public relations, Full Story: Idaho Business Review

Why PR Should Become A Priority For SMEs—And How To Make It Work

You might already be thinking about it, but with the rise of search generative experience (SGE), companies need to adapt to a new kind of SEO strategy. Full Story: Forbes

Taylor Swift’s PR Strategy: Lessons for Any Brand

Many brands turn to PR when they want to announce a new collaboration, product, or service, but, by far, the most successful use their PR strategy around the clock. Full Story: MarketingProfs